Over 90% of B2B marketers say they recognize the importance of implementing an account-based strategy, both in terms of increasing ROI and improving customer retention. Still, many organizations hesitate to fully commit to it, citing concerns about cost and overhauling internal operations.
An account-based approach doesn’t have to be complex. Simply aligning around which accounts to prioritize and how to effectively engage them, helps marketing and sales teams close deals faster.
Join us on November 2nd as we discuss how to ABM-ify existing GTM strategies to build awareness with the right accounts, target accounts with high revenue potential, and increase conversion rates across the funnel.
1:00 – 1:05 PM
1:05 – 1:10 PM
1:10 – 1:45 PM
1:45 – 2:00 PM
1:00 – 1:05 PM
Welcome & Interactive Chat Session
1:05 – 1:10 PM
Interactive Poll
1:10 – 1:45 PM
Moderated Panel & Q/A
1:45 – 2:00 PM
Peer-to-Peer Discussions
Welcome & Interactive Chat Session
Interactive Poll
Moderated Panel & Q/A
Peer-to-Peer Discussions
RollWorks offers ambitious B2B companies an account-based platform to align their marketing and sales teams and confidently grow revenue. Powered by proprietary data and machine learning, RollWorks’ solutions address the needs of organizations large and small—from those with best-in-class ABM programs to those just beginning their exploration. Learn more at rollworks.com
Business Development Institute (BDI) is an award-winning event marketing agency specializing in producing invitation-only, thought leadership driven, custom events on the most impactful topics. BDI’s programs create an interactive peer learning experience while providing a rare networking opportunity for like-minded leaders.