Marketing in the Programmatic Age Roundtable Lunch

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[imagemap id=”23887″][push h=25]Marketing in the Programmatic Age: The Cross-Device Consumer[push h=20]
Earlier this year in March, eMarketer forecasted that mobile will surpass desktop in digital ad spending during 2015. So what does this mean? Cross-device marketing is no longer a nice-to-have, but how accurate is today’s cross-device technology? Multi-touch attribution needs to be understood in real-time but how? How messages sequenced and balanced across screens? Today’s marketer knows their omnichannel strategy must be top of mind lest they risk falling off consumers’ radars. Join your peers to discuss and better understand how to tackle these issues.

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[push h=15] Join us for the Marketing in the Programmatic Age: The Cross-Device Consumer Roundtable, an exclusive, invitation-only lunch series for senior executives from brands and agencies.

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[push h=10]DataXu distilled countless hours of discussions into a new report with the invaluable learnings and best practices from those in the programmatic trenches.  Click here to learn what the attendees from Marketing in the Programmatic Age: Trends to Watch had to say in the Words of Marketers Report.

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In 2014, more than 550 of your peers participated in 12 events across the nation. Here’s what they had to say: [push h=10]

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Attendees will benefit from rich, focused content as well as the rare networking opportunity created between the roundtable members.[push h=15]The roundtable will be very interactive by design and is limited to 40 participants.[push h=15]While there is no cost to participate, we require roundtable members to show up if registered and actively contribute to the conversation.

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RSVP
If you have received an invitation and would like to RSVP, or if you would like additional information and to be considered for participation, please email Steve Etzler at steven.etzler@bdionline.com.

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ATTENDEE PROFILE
40 senior marketers from leading brands and selected agencies.

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MODERATOR

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Mike Sclabassi
Vice President of Sales – Central
DataXu

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PANELISTS

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Pamela Weber
Internet Marketing Manager
Graybar

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Chris Faulhaber
Director, Digital Business Development
The Nielsen Company

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SPONSOR[push h=”6″]

DataXu’s Programmatic Marketing software enables marketers to better understand and engage customers across all available media formats, devices, channels, and buying modes. Powered by our patented Active Analytics® technology, DataXu’s #1 rated platform leverages big data science and analytics to drive better ROI. With fifteen offices in eleven countries, DataXu’s petabyte scale marketing cloud is powering the digital transformation of the world’s most valuable brands.

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ORGANIZER[push h=”6″]

Business Development Institute (BDI), founded in New York City in 2001, is a B2B event agency that specializes in producing invitation-only, thought leadership driven, customer acquisition events that attract our client’s buyers while providing valuable content and networking opportunities for their prospects. What makes BDI different is our 12+ years’ experience generating demand for our sponsors while educating and connecting our attendees. Accelerate is our 10-step demand generation process that fills our customer’s sales pipelines with qualified leads while curating unique thought leadership content. Visit us at www.bdionline.com to check out our events, follow us on Twitter at @BDIonline, and evaluate the social media buzz and live attendee feedback we receive through our #BDI1 Twitter hashtag on Storify.

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