Visual UGC: Transforming Engagement Marketing Into Performance Marketing Virtual Roundtable

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VIEW THE WEBINAR

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As you most likely know, Instagram launched their new Ads capabilities on 10/1/2015. This new functionality is just another example of how social media platforms are shifting from purely engagement channels to performance channels. In order to be successful in social advertising, brands need to create native ads that align to the channel. There is no content more native than UGC, which is why ads containing UGC receive 5x the number of clicks.[push h=20]

Join our virtual discussion to hear how Macy’s exclusive brands division is leveraging this opportunity to engage consumers along the entire customer journey from awareness to conversions.[push h=10]

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FEATURED SPEAKER

Chris Motta
Director of Social Media
Macy’s

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This fireside chat will cover the following questions:[push h=10]

• Consumers have a higher affinity for UGC than traditional branded content. Have you seen a shift in paid media strategies adapting to this trend?

• Consumer-generated content has rapidly transformed the marketing industry. Have you experienced a difference in content marketing as a result of this revolution?

• Consumers interact with marketing campaigns as a way to engage with the brands they love. How can brands incorporate a more consumer-oriented perspective into their campaign concepts?

• Social media, digital marketing and ecommerce have rapidly converged over the last few years with the adoption of mobile and social channels. To keep pace with this evolution, do you anticipate brands to align themselves more with an omni-channel approach?

• Consumer data has become a hot topic in the industry with the plethora of information available from the rise of digital consumer engagement.

• How can brands leverage this valuable data to drive consumers from awareness to deeper funnel activities?

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SPONSOR[push h=”6″]

Offerpop is a visual UGC marketing software-as-a-service platform transforming how global brands engage and convert today’s mobile and social consumers. Leading enterprises and agencies use Offerpop’s integrated platform to power engagement experiences across marketing channels, manage user-generated content everywhere, and improve marketing activation with rich consumer profiles harnessing behavioral and affinity data. The company is headquartered in New York City, with offices in London, San Francisco and Portland. Learn more, or get started with a free demo, at www.offerpop.com.

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Business Development Institute (BDI), founded in New York City in 2001, is an award-winning B2B event agency that specializes in producing invitation-only, thought leadership-driven customer acquisition events that attract our clients’ buyers while providing valuable content and networking opportunities for their prospects. What makes BDI different is our 14+ years’ experience generating demand for our sponsors while educating and connecting our attendees. Accelerate is our 10-step demand generation process that fills our customer’s sales pipelines with qualified leads while curating unique thought leadership content. Check out our past events and evaluate the social media buzz and live attendee feedback we receive through our #BDI1 Twitter hashtag at our events on Storify.

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