The challenges brought on by the COVID-19 pandemic have accelerated digital approaches to consumer adoption. With more businesses launching apps, online services, and other digital properties in order to adapt, many brands are wondering how they can stand out in the digital noise. As more customer relationships play out through digital channels, innovations in typeface design and technology enable marketing, brand, and design leaders to meet customers where they are. This makes it critical for retailers to have the right fonts in place and optimized for secure, quick-loading, on-screen legibility. Doing so will provide a structure to the customer experience that delivers key messages and maintains a unified visual identity throughout every touchpoint. 

Establishing a consistent brand identity will increase consumer adoption because it encourages trust and reliability. The right font choice will convey your brand purpose and signal your brand identity for global audiences. We are here to talk about how best to prepare for the digital-first future by properly communicating the voice of your brand.