As marketing and demand gen teams have pivoted to digital virtual programs, the absence of live events has left conspicuous gaps in the programming and question marks on the agenda. In the past months, we’ve seen all manner of virtual events on all manner of platforms—on-demand conferences, weekly webinar series, intimate virtual roundtables, digital client workshops, all sorts of themed happy hours, and even the occasional ‘let’s wait it out’ approach—leaving organizers with mixed results.

This conversation will bring leaders across the industry together to share what’s working. Our panel will explore the successes, failures, experiments, and trends they’ve seen this year, as well as what an effective virtual event will look like in the coming year. BDI will also share data and learnings from dozens of virtual events we’ve produced since March 2020.