How Pfizer Gets Old Socially & How Pharma Does Social Compliantly Webinar

Get Old was developed by Pfizer in 2012 to challenge misperceptions about aging and foster a candid conversation around aging. The Get Old campaign has a strong digital and social media components including the website www.getold.com along with articles from notable bloggers, expert guest blogs, as well as tools and resources from Pfizer?s partner organizations. Brenna will share a behind the scenes perspective including key takeaways and lessons learned. Joanna will break down the specific compliance issues Pharma needs to consider when using social media as part of integrated marketing and communications campaigns. She will also address the impact of ACA including record retention requirements as well as HIPAA specific concerns including privacy, employee oversight and breach notification.

Speakers:
Joanna Belbey, Social Media & Compliance Specialist, Actiance
Brenna Robinson, Senior Manager, Corporate Communications & Digital Strategy, Pfizer