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ABM in the Field
October 10, 2017 @ 12:00 pm - 1:30 pm
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It’s no secret that many companies see the value in Account Based Marketing (ABM) and have begun implementing strategies to maximize its potential. While applying ABM to a field marketing strategy may seem like a no-brainer, many enterprise focused companies struggle with how to properly execute it.
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Account-Based Marketing in the Field is a 90-minute roundtable lunch that will bring together a select group of 20 enterprise marketers, from the Silicon Valley area, who are interested in incorporating account-based marketing strategies into their events and field marketing initiatives. Roundtable members will benefit from a highly interactive format that allows every leader to exchange knowledge, perspectives, and experiences on best practices while networking over lunch.
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Roundtable objectives are to discuss the following key points:
- Why is ABM the best strategy for your events?
- How are leading enterprises optimizing their field marketing strategy to embrace ABM?
- What are some examples of effective ABM field programs?
- How are top marketers taking their brand on the road while educating their buyers?
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PHOTOS FROM THIS EVENT
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FEATURED EVENT PARTICIPANTS
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| CO-MODERATOR |
|---|
Steve Etzler
CEO
Business Development Institute
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| CO-MODERATOR |
|---|
Stephanie Pereira Lima
VP, Accounts
Business Development Institute
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| THOUGHT STARTER |
|---|
Jessica Blake
Director, NA Field Marketing and Strategic Events
DataStax
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| THOUGHT STARTER |
|---|
Emma Dunstone
VP, Marketing
Mixpanel
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| THOUGHT STARTER |
|---|
Jessica Fewless
Vice President, ABM Strategy, Field & Channel Marketing
DemandBase
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| THOUGHT STARTER |
|---|
Carl Landers
SVP Global Marketing + CMO
Conversica
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| THOUGHT STARTER |
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Gary Liu
VP, Marketing
Boomerang Commerce
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| THOUGHT STARTER |
|---|
Tahnee Perry
VP, Marketing
Deem
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| THOUGHT STARTER |
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Jennifer Sundquist
Head of Americas Marketing, West Region, US & Canada
Equinix
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| THOUGHT STARTER |
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Zhanna Tam
Senior Director, Marketing (Americas)
Palo Alto Networks
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If you have received an invitation and would like to RSVP, or if you would like additional information and to be considered for participation, please email Steven Etzler at steven.etzler@bdionline.com. While there is no cost to participate, we require registrants to show up and actively contribute to the conversation.
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DATE:
Tuesday, October 10th, 2017
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LOCATION:
Peerspace
1431 Waverley Street Carriage House, Palo Alto, CA, 94301
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TIME:
12:00 pm – 1:30pm
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ATTENDEE PROFILE:
20 marketing leaders from enterprise technology firms in the Silicon Valley Area
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SPONSOR/ORGANIZER
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Business Development Institute (BDI), founded in New York City in 2001, is a strategic B2B event marketing agency that specializes in helping enterprise technology and services companies by producing custom, invitation-only, roadshow events that result in new revenue and thought leadership branding. Accelerate Events are BDI’s exclusive demand generation programs that fill our customer’s sales pipelines with qualified leads while curating unique thought leadership content.
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adobe.com