Uncovering Consumer Insights with Agility and Speed
Uncovering Consumer Insights with Agility and Speed
The Impact of AI on Market Research
The Impact of AI on Market Research
Wednesday, September 29th
@ 12:00 – 1:30 PM CT
Wednesday, September 29th
@ 12:00 – 1:30 PM CT
The ability of AI-powered insights to reshape the product experience and establish a more agile, consumer-centric approach to market research.
About the Program
Don’t miss the chance to attend our invite-only virtual event! Participants will enjoy:
- Networking with fellow marketing, consumer insights, brand, and innovation leaders in the consumer goods space
- Live Q&A with our moderated panel on AI-powered consumer insights
- A meal code to enjoy lunch on us
Agenda
12:00 PM
12:05 PM
12:15 PM
12:55 PM
1:10 PM
12:00 PM
Attendees Enter Virtual Event & Welcome Remarks
12:05 PM
Video Networking in Breakout Rooms
12:15 PM
Panel Discussion
12:55 PM
Audience Q&A
1:10 PM
Breakout Networking Sessions
Attendees Enter Virtual Event & Welcome Remarks
Video Networking in Breakout Rooms
Panel Discussion
Audience Q&A
Breakout Networking Sessions
Event Details
Date
Wednesday, September 29th, 2021
Time
12:00 PM – 1:30 PM CT
Attendee Profile
Select group of marketing, consumer insights, brand, and innovation leaders in the consumer goods space
About the Content
Each year, 300,000 new consumer products are launched, and 95 percent fail [1]. Organizations are lacking high-quality market research, resulting in failed investments, hindered brand reputation, and disconnected customers.
By leveraging AI-powered insights that provide real-time, people-centric data, organizations can create more authentic and intimate consumer insights. Quality data generated by machine learning further allow market research teams to prioritize their target audience, creating the opportunity to make strategic decisions at every step of the brand lifecycle and subsequently transform their customer experience, product, and ultimately, industry.
Join our discussion on September 29th as our industry experts share their thoughts on the ability of AI-powered insights to reshape the product experience and establish a more agile, consumer-centric approach to market research.
Discussion Topics
- Utilizing AI-powered data to illuminate the humanistic aspects of consumer insights
- Incorporating resilient, high-speed strategies into market research practices
- Addressing the current disconnect between product success and traditional insight research
- Accurately sourcing high-quality data that is free of bots, fraud, and misuse
Reserve Your Spot Here
Sponsor
Momentive (formerly SurveyMonkey) is a leader in agile experience management, delivering powerful, purpose-built solutions that bring together the best parts of humanity and technology to redefine AI. Momentive products, including GetFeedback, SurveyMonkey, and its brand and market insights solutions, empower decision-makers at 345,000 organizations worldwide to shape exceptional experiences. More than 20 million active users rely on Momentive to fuel market insights, brand insights, employee experience, customer experience, and product experience. Ultimately, the company’s vision is to raise the bar for human experiences by amplifying individual voices. Learn more at www.momentive.ai.
Organizer
Business Development Institute (BDI) is an award-winning event marketing agency specializing in producing invitation-only, thought leadership driven, custom events on the most impactful topics. BDI’s programs create an interactive peer learning experience while providing a rare networking opportunity for like-minded leaders over a fine lunch.
adobe.com