Change is inevitable, but has been accelerated by COVID-19. In order to take an active role in shaping the direction they want their organization to go, businesses must adapt to the moment. The financial industry has witnessed an accelerated move towards digital transformation. This acceleration has been fueled by homebound customers who are still actively browsing online. Now, fintech brands are racing to build out new products and features in order to scale and survive, while marketing and customer engagement teams learn to adjust to the dramatic shift in how buyers interact with financial brands.

In order to affect perceptions, customer-first experiences hinge on the way messages are conveyed and precise timing. Authentic, carefully crafted messages are becoming more important to building trust and understanding with consumers. The right data and tools can help create experiences that adapt with such challenges, and lets the customer know a brand is there with them and for them.

Our program will focus on how FinTech companies can achieve scalable, hyper-personalized, and compliant messaging in the current global conditions.