
- This event has passed.
The Account Based Marketing Leadership Roundtable
September 29, 2016 @ 12:00 pm - 1:30 pm
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While Account Based Marketing (ABM) is not new, its popularity has recently surged.
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“ABM delivers the highest Return on Investment of any B2B marketing strategy or tactic. Period.”, according to ITMSA who pioneered the concept more than a decade ago.
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“ABM helps to evolve the role of marketing to reflect a stronger alignment with sales objectives and customer needs to deliver better execution and revenue outcomes.” defined by DemandBase, a leading ABM software provider.
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The Account-Based Marketing Leadership Roundtable is limited to 20 marketing leaders from enterprise technology & services firms in the Bay Area. Roundtable members will benefit from a highly interactive format that allows every leader to exchange knowledge, perspectives, and experiences on best practices while networking over a 90 minute lunch.
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Key Discussion Questions:
- Why are private events proving to be one of the most effective ABM tactics?
- What are the best practices around content/speaker strategy, format/agenda creation, & venue selection?
- How do you integrate sales with your ABM event strategy and execution?
- What are the best approaches to researching and compiling an ABM focused attendee candidate list?
- What are the lessons learned around attendee recruiting marketing channels such as email, LinkedIn/social media, phone, and direct mail?
- What are the most proven technologies to support and enable ABM events?
- What are the best practices to create a sales enablement plan to measure event ROI?
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EVENT PARTICIPANTS
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CO-MODERATOR |
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Steve Etzler
Founder & CEO
Business Development Institute
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CO-MODERATOR |
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Stephanie Pereira Lima
VP, Accounts
Business Development Institute
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THOUGHT STARTER |
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Stan Adams
Strategic Accounts, IVV Practice (Quality Assurance)
Prolifics (previously Arsin)
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THOUGHT STARTER |
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Peter Allen
Vice President, Business Development
Siegel+Gale
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THOUGHT STARTER |
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Lisa Ames
VP, Demand Generation
DemandBase
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THOUGHT STARTER |
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Alison Carreon
Marketing Manager
Siegel+Gale
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THOUGHT STARTER |
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David Dolnick
Senior Event Manager
OneLogin
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THOUGHT STARTER |
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Kiley Gasparovic
Online Associate
M+R
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THOUGHT STARTER |
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Ricardo Ibarra
CEO
AuctioLeads
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THOUGHT STARTER |
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Esther Kim
Events Marketing Manager
Guidespark
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THOUGHT STARTER |
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Matthew Loebman
Strategy Director
Siegel+Gale
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THOUGHT STARTER |
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Serena Malkani
Integrated Marketing, Collaborative Projects
The Linux Foundation
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THOUGHT STARTER |
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Nicholas Mueller
Director of Content Marketing
Lookout
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THOUGHT STARTER |
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Jason Jay Sharma
Start-Up and Marketing Leader
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THOUGHT STARTER |
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Alison Shemyakin
Director of Marketing
InfoScout
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THOUGHT STARTER |
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Sierra Summers
Director of Demand Gen & Marketing Ops
Gigya
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RSVP:
If you have received an invitation and would like to RSVP, or if you would like additional information and to be considered for participation, please email Steven Etzler at steven.etzler@bdionline.com. While there is no cost to attend this event we do require that registrants attend, for the benefit of all involved.
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DATE:
Thursday,
September 29, 2016
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TIME:
12:00 PM – 1:30 PM
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LOCATION:
Bently Reserve
301 Battery Street, San Francisco, CA 94111
ATTENDEE PROFILE:
20 marketing leaders from enterprise technology and services firms in the Bay Area
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SPONSOR/ORGANIZER
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Business Development Institute (BDI), founded in New York City in 2001, is an award-winning B2B event agency that specializes in producing invitation-only, thought leadership-driven customer acquisition events that attract our clients’ buyers while providing valuable content and networking opportunities for their prospects. What makes BDI different is our 14+ years’ experience generating demand for our sponsors while educating and connecting our attendees. Accelerate is our 10-step demand generation process that fills our customer’s sales pipelines with qualified leads while curating unique thought leadership content. Check out our event calendar and follow us on Twitter at @BDIonline.
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Details
- Date:
- September 29, 2016
- Time:
-
12:00 pm - 1:30 pm
- Event Categories:
- ABM, BDI Events
- Event Tags:
- ABM, Alison Carreon, Alison Shemyakin, Arsin, AuctioLeads, Business Development Institute, David Dolnick, Esther Kim, Gigya, Guidespark, InfoScout, Jason Jay Sharma, Kiley Gasparovic, Lookout, M+R, Marketing, Matthew Loebman, Nicholas Mueller, OneLogin, Peter Allen, Prolifics, Ricardo Ibarra, S+G, Serena Malkani, Siegel+Gale, Sierra Summers, Stan Adams, Stephanie Pereira Lima, Steve Etzler, The Linux Foundation
Organizer
- Business Development Institute
- Phone:
- (212) 765-8045
Venue
- Bently Reserve
-
301 Battery Street
San Francisco, CA 94111 United States + Google Map - Phone:
- (415) 294-2226
- Website:
- http://www.bentlyreserve.com/