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David Disrupts Goliath

Agile Marketing to Outmaneuver Large Pharma

David Disrupts Goliath

Agile Marketing to Outmaneuver Large Pharma

Wednesday, September 22nd
@ 12:00 – 1:30 PM CT

Wednesday, September 22nd
@ 12:00 – 1:30 PM CT

How to differentiate, breakthrough, and outperform larger competitors in pharma marketing.

Moderator

Dawn Lacallade

LiveWorld

Chief of Social Strategy, Pharma Practice Lead


LinkedIn

Panelists

Ajit Baid

UCB

Global Head of Marketing for Zilucoplan


LinkedIn

Russ Senyk

Luye Pharma USA

Marketing Director


LinkedIn

Neil Keene

Halozyme Therapeutics

US Marketing, Enhanze


LinkedIn

Hemanth
Padmanabhan

Dicerna Pharmaceuticals

Executive Director, Global Brand Launch Lead


LinkedIn

About the Program

Don’t miss the chance to attend our invite-only virtual event! Participants will enjoy:
 
  • Networking with fellow pharma marketing leaders
  • Live Q&A with our moderated panel on creating a competitive brand
  • A meal code to enjoy lunch on us

Agenda

12:00 PM     

12:05 PM   

12:15 PM

12:55 PM     

1:10 PM    

12:00 PM   

Attendees Enter Virtual Event & Welcome Remarks

12:05 PM   

Video Networking in Breakout Rooms

12:15 PM   

Panel Discussion

12:55 PM

Audience Q&A

1:10 PM

Breakout Networking Sessions

Attendees Enter Virtual Event & Welcome Remarks

Video Networking in Breakout Rooms

Panel Discussion

Audience Q&A

Breakout Networking Sessions

Event Details

Date

Wednesday, September 22nd, 2021

Time

12:00 PM – 1:30 PM CT

Attendee Profile

Select group of pharma marketers across the country

About the Content

With today’s competitive dynamics and dominated condition areas, small or new pharma brands need to make bolder marketing decisions to cut through the noise—increasing condition awareness, growing consideration, driving demand, and influencing decision-making. Their digital and social strategies need to be substantive, creative, and innovative, all while working within the same regulatory and budget constraints they do now.

For this discussion, we’re bringing creative pharma minds together for a discussion on how to differentiate, breakthrough, and outperform larger competitors.

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1

Discussion Topics

  • Using digital reach and engagement to take on big-budget competitors
  • Creating innovative creative campaigns for breakthrough treatments
  • Increasing speed and decreasing costs of brand awareness and adoption
  • Adopting a focused, real-time approach to optimize performance
  • Leveraging online communities to capture first-party data
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Reserve Your Spot Here

Sponsor

resized_LiveWorld_Logo_FullColor_RGB-01

LiveWorld provides agency services and enterprise-class software for managing customer conversations in social media and messaging apps, on the web and mobile devices. By blending human engagement and automation, we help companies get closer to their customers to bolster relationships, loyalty, and lifetime value. Our clients include AbbVie, AstraZeneca, BMS, GSK and Pfizer, among others. Learn more at www.liveworld.com and @LiveWorld.

Organizer

BDILogoFinal

Business Development Institute (BDI) is an award-winning event marketing agency specializing in producing invitation-only, thought leadership driven, custom events on the most impactful topics. BDI’s programs create an interactive peer learning experience while providing a rare networking opportunity for like-minded leaders over a fine lunch.

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