The Rise of User Generated Content Roundtable Lunch

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User Generated Content (UGC) is exploding. Leading brands are embracing UGC to increase sales, demonstrate authenticity, strengthen brand loyalty, and retain customers.

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The Rise of User Generated Content Roundtable Lunch is an intimate, invitation-only, informal group of senior marketers from major consumer brands who meet over an interactive lunch. The event objectives are to provide an opportunity for participants to learn from a panel of thought leaders as well as each other while providing a unique and valuable networking experience for all.[push h=15]

Our panelists will answer the following questions:

• • What spawned your initial interest in UGC?

  • Could you describe the value, be it ROI or other metrics, that that you’ve derived and hope to derive from the deployment of UGC?

  • What sorts of challenges have you encountered in the adoption of UGC? Rights and legal issues? Sourcing?

  • What are your upcoming plans to utilize UGC, either on your website or on other digital platforms?

  • Who is winning the use of UGC?

  • What are you some interesting ideas around using UGC for brands that you have–whether is be your own or some other brand?

  • What consumer insights may be gained from UGC?

  • How do you think brands’ use of UGC will evolve in the next 3 years?

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MODERATOR

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Tom Logan
Director of Customer Development
Piqora

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PANELISTS

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Dawn Ferguson
Director, Social Media
Century 21 Department Stores

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Gabriela Parada
Digital Content Director
Adore Me

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Matthew Sherman
Senior Director – Marketing
Chobani

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RSVP [push h=5]If you have received an invitation and would like to RSVP, or if you would like additional information and to be considered for participation, please email Steve Etzler at steven.etzler@bdionline.com. While there is no cost to participate, we require registrants to show up and actively contribute to the conversation.

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[push h=15]DATE
August 18, 2015

[push h=10]TIME:
12:00PM – 2:00 PM EDT

[push h=10]LOCATION:
Bo’s Kitchen & Bar Room
6 W 24th Street
New York, NY 10010

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ATTENDEE PROFILE:[push h=5]30 senior marketers from major consumer brands

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SPONSOR[push h=”6″]

Piqora is a global visual commerce & marketing solution helping brands & retailers drive engagement, sales & ROI from authentic user generated photos across multiple consumer touch points, marketing channels and geographies. We help brands discover & acquire the most on-brand, localized, authentic and relevant user generated content and build mobile first shoppable experiences to boost sales from millennial shoppers. Piqora is headquartered in the heart of silicon valley and is backed by investors of Tesla, Box, Instagram & Buddy Media. We have raised over $11 million in venture capital from DFJ, Baseline, Freestyle, Altos, Firebolt and Lazerow ventures.

[push h=”40″]ORGANIZER[push h=”6″]

Business Development Institute (BDI), founded in New York City in 2001, is an award-winning B2B event agency that specializes in producing invitation-only, thought leadership driven, customer acquisition events that attract our client’s buyers while providing valuable content and networking opportunities for their prospects. What makes BDI different is our 12+ years’ experience generating demand for our sponsors while educating and connecting our attendees. Accelerate is our 10-step demand generation process that fills our customer’s sales pipelines with qualified leads while curating unique thought leadership content. Check out our past events and evaluate the social media buzz and live attendee feedback we receive through our #BDI1 Twitter hashtag at our events on Storify.

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