Dinner and Wine Tasting @ Gibsons Italia, Chicago
Tuesday, July 22nd
@ 5:30 – 8:00 PM CT
Unlocking Agility and Scale in Marketing with AI
Unlocking Agility and Scale in Marketing with AI
Dinner and Wine Tasting @ Gibsons Italia, Chicago
About the Content
As the digital content landscape continually evolves, traditional methods often fall short in keeping pace. To thrive, organizations must rethink their workflows, team dynamics, and decision-making processes. This discussion will delve into critical changes in organizational structure and strategy to optimize content creation, empower teams, and cultivate a culture of adaptability.
Learn how to ensure every piece of content serves a strategic purpose, driving business objectives forward rather than just adding noise. Uncover key insights, considerations, and best practices for mastering your content supply chain—particularly in the transformative era of generative AI.
Perched above the Chicago River with stunning city views, Gibsons Italia sets the stage for an unforgettable evening. Guests will enjoy a rooftop cocktail reception in the open-air lounge, followed by a world-class dining and wine tasting experience. Known for its exceptional Italian cuisine, prime steaks, and curated wine selections, Gibsons Italia offers the perfect blend of elegance, flavor, and atmosphere.
Discussion Topics
- How can organizations balance speed with quality in content production?
- How can technology and organizational structure support a unified approach to content creation and distribution?
- How can generative AI be integrated into marketing workflows to enhance creativity without compromising brand integrity?
Agenda (in CT)
5:30 Registration and Networking Reception
6:00 Welcome Remarks
6:05 Wine Tasting
6:30 First Course & Networking
7:00 Moderated Industry Panel, Q/A, Dinner, Dessert, and Coffee
5:30
Registration and Networking Reception
6:00
Welcome Remarks
6:05
Wine Tasting
6:30
First Course & Networking
7:00
Moderated Industry Panel, Q/A, Dinner, Dessert, and Coffee
Who's Attending
A select group of marketing, brand, and content leaders from major companies in the Chicago metro area.
Objectives
- Learn how AI reshapes workflows, team structures, and decision-making in marketing.
- Gain actionable tools for overcoming resistance and fostering adaptability during AI adoption.
- Discover strategies to promote innovation and continuous learning in an AI-driven marketing environment.
About the Venue
Gibsons Italia, Chicago
233 N Canal St, Chicago, IL 60606
Gibsons Italia is built on a tradition & elegance that is relentless in the pursuit of the very best. Chef-driven tastes of Italy are paired with the superiority of Gibsons Steakhouse, creating a restaurant that makes the familiar, exceptional.
Reserve Your Spot Here
Sponsor
About Adobe
Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.
About Adobe Experience Cloud
In the experience economy, every business must be a digital business and Adobe Experience Cloud is the global leader for powering digital businesses. With solutions for customer journey management, data insights and audiences, content personalization, commerce and marketing workflows, Adobe Experience Cloud is driving Customer Experience Management (CXM) across both B2B and B2C for companies of every size. Adobe Experience Platform – the foundation of Adobe Experience Cloud – is the industry’s first purpose-built CXM platform, powering applications that enable personalized customer experiences in real-time at scale.
Organizer
Business Development Institute (BDI) is an award-winning event marketing agency specializing in producing invitation-only, thought leadership driven, custom events on the most impactful topics. BDI’s programs create an interactive peer learning experience while providing a rare networking opportunity for like-minded leaders. Learn more at bdionline.com.
adobe.com