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B2B Field Marketing Event Roundtable – Bring your Toolbox!

Virtual Event
Wednesday, July 19th
@ 1:00 – 2:00 PM ET​

B2B Field Marketing Event Roundtable – Bring your Toolbox!

Virtual Event
Wednesday, July 19th
@ 1:00 – 2:00 PM ET​

Join our virtual discussion about how to maximize field event ROI

A complimentary bottle of wine for the first 25 registrants!

Moderator

Steve Etzler

BDI

CEO & Founder


LinkedIn

Panelists

AJ Reed

Sonrai Security

Sr Field / Channel Marketing Manager


LinkedIn

Sunny Sundquist

Automation Anywhere

Regional Marketing Leader


LinkedIn

Angelina Sayfi

Adobe

Sr. ABM Manager, High Tech


LinkedIn

Tom Fogel

Field Marketing Leader, Former Megaport, Rimini Street, Equinix


LinkedIn

About the Content

Budgets continue to be under pressure.  We need to do more with less resources.  Every dollar spent must produce ROI to the business.  Let’s share the tools that are working for us in this new world of event marketing.

Join us for an interactive peer-to-peer learning and networking virtual event that is designed for every attendee to give and get value by sharing their knowledge and experience.   Walk away with new connections with field marketing professionals from leading B2B tech companies.

Please come prepared to share, learn and interact about tools, tips, and strategies that help maximize ROI, engage your target accounts, and brand your company as a thought leader.

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Discussion Topics

  • How can generative AI be used for field marketing
  • Creative experiential ideas to differentiate your events
  • Using peer-to-peer formats to maximize interactivity
  • Turning intent data and signals into leads
  • Engaging & aligning with Sales
  • Supporting ABM with events
  • Why the best event content is about your audience’s educational needs, not your company or its product
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Agenda (in ET)

1:00 PM Attendees Join & Welcome Remarks

1:05 PM Panel Discussion & Audience Q/A

1:45 PM Interactive Peer-to-Peer Learning Sessions

2:00 PM Event Ends

1:00 PM

Attendees Join & Welcome Remarks

1:05 PM

Panel Discussion & Audience Q/A

1:45 PM

Interactive Peer-to-Peer Learning Sessions

2:00 PM

Event Ends

Who's Attending

A select group of B2B marketers from mid to large-sized companies

Objectives

  • Learn the latest field marketing & event strategies from our expert panel
  • Connect and learn from peers facing the same, real-life challenges as you
  • Ask our panelists your most pressing questions

A complimentary bottle of wine for the first 25 registrants!

Reserve Your Spot Here

Organizer

BDILogoFinal

Business Development Institute (BDI) is an award-winning event marketing agency specializing in producing invitation-only, thought leadership driven, custom events on the most impactful topics. BDI’s programs create an interactive peer learning experience while providing a rare networking opportunity for like-minded leaders.

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