In an age of convenience, customers expect payments to be easy, fast, and secure. The ability to make purchases across channels and with contactless payment while knowing that card numbers remain safe is a key driver of conversions and quickly becoming a cornerstone of customer experience. Tokenization has become a critical technology in this process, offering not only benefits to the end consumer, but also reduced costs and liability to merchants who gain new opportunities with consolidated customer information.

Because tokens are not encrypted, they cannot be decrypted, safeguarding against data breaches, preventing fraud, and minimizing risk. Additionally, tokens are not sensitive card data, so PCI compliance is greatly reduced. Meanwhile, by storing card-related data across a unified system, businesses can gather further customer insights and use them for loyalty and to simplify their payment journey at any point of sale, increase conversions, save time, and reduce costs.

Join our expert panel as they discuss the opportunities created by owning and implementing tokens for security, compliance, enhancing customer experience and simplifying merchant operations.