The pandemic dramatically accelerated the restaurant industry’s transformation, and many shifts in consumer behavior and increased tech usage are here to stay. With the implementation of new technology over the past 14 months, restaurant leaders have had access to more data than ever before. The question is, how do restaurants maximize the value of this data and create more effective customer marketing campaigns? 

By becoming the catalyst for digital transformation within their organizations, restaurant leaders can use data to determine which industry trends and consumer preferences are here to stay post-pandemic. The right technology tools can also improve operational efficiency and fortify against future disruptions.  Developing strategies to directly engage customers, like multi-channel digital ordering, loyalty, and rewards programs, are tactical ways to address competition within the third-party marketplace.

Join us to discuss how leaders in the restaurant industry are adapting their technology and operations to stay agile and align with evolving customer demands.