Brand Talks

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Brand Talks

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About

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Details

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RSVP

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Sponsor

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ABOUT THE PROGRAM
Brand Talks – A Roundtable Lunch on Brand Identity is an invitation-only two hour lunch that will take place in a private room at The Gage, an award-winning restaurant in Chicago. This event is limited to 25 senior marketing, brand, design and creative leaders to convene over three goals:

• To learn actionable insights and strategies
• To walk away with valuable new connections from our unique networking opportunity
• To enjoy a fine lunch

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ATTENDEE EXPERIENCE VIDEO
Please click to view a 40 second video that demonstrates the attendee experience:

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ABOUT THE CONTENT
Your fonts express the voice of your brand. The right font choice will channel your brand purpose, signal your brand commitments and express your design thinking.[push h=5]

Fonts are also a primary point of connection with your customers. As more and more customer relationships play out on digital devices, innovations in typeface design and technology mean forward thinking design leaders can meet those customers wherever they are.[push h=5]

What is Brand Talks? This interactive luncheon for marketing, brand, design and creative leaders is an exclusive 2-hour event featuring an expert panel and an open room discussion. Our objective is to bring together a select group to share insights and personal experiences with one another and create a rich networking experience for all. [push h=10]

DISCUSSION TOPICS

• Visual Identity: The notion of a brands personality and how that is visually expressed
• How to decide when you need a rebrand and/or a brand refresh, and what’s the difference?
• Best practices to building trust and unity throughout your brand
• The customer experience: creating customer loyalty across all consumer touch points

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MODERATOR

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Tom Rickner
Director of Studio Design
Monotype

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PANELISTS

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Mike Altier
Creative Director
Creative Director of Consumer Experience Agency

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Eli Ferrer
Senior Manager, User Experience Design
GE Transportation

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Marlene Shaffer
Head of Brand and Creative
Duff & Phelps

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Cali Zumdahl
Associate Creative Director
Walgreens

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If you have received an invitation and would like to RSVP, or if you would like additional information and to be considered for participation, please email Stephanie Pereira Lima at stephanie.p.lima@bdionline.com. While there is no cost to participate, we require registrants to show up and actively contribute to the conversation.
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DATE
Thursday, June 20, 2019
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TIME
12:00 PM – 2:00 PM
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LOCATION
The Gage
24 S Michigan Ave, Chicago, IL 60603

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ATTENDEE PROFILE
25 senior marketing, brand, design and creative leaders from major enterprises

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EVENT AGENDA:

12:00 PM – 12:30 PM	Reception, Meet & Greet
12:30 PM – 12:40 PM	Welcome Remarks and Lunch Begins
12:40 PM – 1:45 PM	Panel Discussion and Q&A
1:45 PM – 2:00 PM	Interactive Roundtable Discussion

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SPONSOR
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Monotype empowers creative minds to build and express authentic brands through design, technology and expertise. Further information is available at www.monotype.com. Follow Monotype on Twitter, Instagram, and LinkedIn.

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ORGANIZER
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Business Development Institute (BDI) is an award-winning event marketing agency specializing in producing invitation-only, thought leadership driven, custom events on the most impactful topics. BDI’s programs create an interactive peer learning experience while providing a rare networking opportunity for like-minded leaders over a fine lunch.

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