Name: Transforming Work in the Age of AI for Marketing
Start: 2024-06-13T12:00:00-04:00
End: 2024-06-13T14:00:00-04:00

Transforming Work in the Age of AI for Marketing 

Lunch @ Seasons 52 Oak Brook
Thursday, June 13th
@ 12:00 – 2:00 PM CT

Join us to explore how generative AI transforms workplaces, driving collaboration and innovation in marketing and creative fields.

Speakers

Richard Whitehead

Adobe

Director of Product Marketing

Panelists

Jennifer Daniels

Trustmark

VP of Marketing

David Najarian

Razorfish

VP Group Creative Director : Creative Technology / Web3

Matt Alaniz

Allstate

Senior Art Director

About the Content

Work has and will continue to undergo a massive transformation, and the pressure is on enterprises to integrate generative AI into their internal processes. Operational cultures are driving technology demands to improve collaboration across teams. Employees want fewer silos and more integration, data-driven insights, and automation built into their workflow.

Join us for a round table discussion as we explore modern work’s latest challenges and opportunities for marketing and creative functions.

Discussion Topics

The impact that AI has had on marketing and design roles like personalizing and generating content, boosting productivity, gaining insights from data, and unlocking new growth opportunities
Overcoming key challenges found in work: pervasive friction within teams, siloed technology strategies, and continued external uncertainties
Satisfying employee desires: Autonomy, direction from leaders, flexibility, and effective collaboration

Agenda (in CT)

12:00 Registration & networking

12:20 Lunch begins

1:00 Moderated industry panel

1:30 Peer-to-peer networking

2:00 Event concludes

12:00

Registration & networking

12:20

Lunch begins

1:00

Moderated industry panel

1:30

Peer-to-peer networking

2:00

Event concludes

Who's Attending

A select group of marketing, design, and creative leaders from major companies in the Chicago Area

Objectives

Discover strategies for integrating generative AI into workflows for enhanced collaboration and efficiency in large enterprises.
Connect and learn from peers facing the same real-life challenges as you
Ask our speaker your most pressing questions

About the Venue

Seasons 52 Oak Brook

3 Oakbrook Center, Oak Brook, IL 60523

Discover the allure of Seasons 52, where the harmony of seasonally-inspired cuisine and an award-winning wine list creates an unforgettable dining experience. In the chic ambiance of this venue, every dish is a testament to culinary excellence, promising an event that’s as memorable as it is flavorsome.

www.seasons52.com

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Sponsor

About Adobe

Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.

About Adobe Experience Cloud

In the experience economy, every business must be a digital business and Adobe Experience Cloud is the global leader for powering digital businesses. With solutions for customer journey management, data insights and audiences, content personalization, commerce and marketing workflows, Adobe Experience Cloud is driving Customer Experience Management (CXM) across both B2B and B2C for companies of every size. Adobe Experience Platform – the foundation of Adobe Experience Cloud – is the industry’s first purpose-built CXM platform, powering applications that enable personalized customer experiences in real-time at scale.

Organizer

Business Development Institute (BDI) is an award-winning event marketing agency specializing in producing invitation-only, thought leadership driven, custom events on the most impactful topics. BDI’s programs create an interactive peer learning experience while providing a rare networking opportunity for like-minded leaders.

Transforming Work in the Age of AI for Marketing

Transforming Work in the Age of AI for Marketing

Lunch @ Seasons 52 Oak Brook Thursday, June 13th @ 12:00 – 2:00 PM CT

Lunch @ Seasons 52 Oak Brook Thursday, June 13th @ 12:00 – 2:00 PM CT

Join us to explore how generative AI transforms workplaces, driving collaboration and innovation in marketing and creative fields.

Speakers

Richard Whitehead

Director of Product Marketing

Panelists

Jennifer Daniels

VP of Marketing

David Najarian

VP Group Creative Director : Creative Technology / Web3

Matt Alaniz

Senior Art Director

About the Content

Discussion Topics

Agenda (in CT)

Who's Attending

Objectives

About the Venue

Seasons 52 Oak Brook

Reserve Your Spot Here

Sponsor

Organizer

Follow us

Transforming Work in the Age of AI for Marketing 

Transforming Work in the Age of AI for Marketing 

Lunch @ Seasons 52 Oak Brook
Thursday, June 13th
@ 12:00 – 2:00 PM CT

Lunch @ Seasons 52 Oak Brook
Thursday, June 13th
@ 12:00 – 2:00 PM CT