Humanizing Brand Image:
The Role of Type in Visual Identity
Tuesday, May 25th
@ 12:00 – 1:30 PM PT
Humanizing Brand Image:
The Role of Type in Visual Identity
Tuesday, May 25th
@ 12:00 – 1:30 PM PT
About the Program
Humanizing Brand Image: The Role of Type in Visual Identity is an invitation-only, video-based virtual event limited to creative, design, and brand leaders from enterprises across the country who will convene with three goals in mind:
- Learn from insightful conversations led by our moderated panel
- Participate in interactive breakout room video discussions
- Build meaningful new connections with a group of diverse thinkers
About the Content
The past year has seen a monumental shift in the way consumers interact with brands. In a primarily digital world, consumers are going to brands seeking not only their favorite products, but also a sense of human connection. Type trends for 2021 and beyond reflect this change in customer sentiment, as many brands are embracing softer, rounder, more approachable typefaces.
As brands finetune their visual identity in light of these new type trends, it’s essential for them to keep their finger on the pulse of consumer motivation. Advancements in technology have led to innovations like variable fonts and VR experiences, which offer new ways to connect with customers. By understanding what customers are looking for, brands can figure out how to best adjust their visual identity to connect with their audience and provide the best possible experience.
Join us on May 25th as our expert panelists discuss the impact of 2021 type trends on the future of visual identity and how brands can optimize their design to create a seamless customer experience.
Discussion Topics
- How brands can use type, color palette, and photography to humanize their brand image
- Identifying trends for the future of typography, including variable font, VR technology, and a shift toward warmer, more welcoming styles
- Understanding the connection between customer sentiment and visual identity
- Prioritizing the customer’s motivation in creative decision-making
Event Details
Date
Tuesday, May 25th, 2021
Time
12:00 pm – 1:30 pm PT
Attendee Profile
Creative, design, and brand leaders from enterprises across the country
Agenda
12:00PM Attendees Enter Virtual Event & Welcome Remarks
12:05PM Video Networking in Breakout Rooms
12:15PM Panel Discussion
12:55PM Audience Q&A
1:10PM Breakout Networking Sessions
12:00PM
Attendees Enter Virtual Event
& Welcome Remarks
12:05PM
Video Networking in Breakout Rooms
12:15PM
Panel Discussion
12:55PM
Audience Q&A
1:10PM
Breakout Networking Sessions
Reserve Your Spot Here
Sponsor
Monotype provides the design assets, technology and expertise that help you create beautiful, authentic and impactful brands that your customers will engage with and value, wherever they experience your brand, now and in the future. Our fonts and technologies are designed to enable creative expression and give brands a distinct global voice.
Organizer
Business Development Institute (BDI) is an award-winning event marketing agency specializing in producing invitation-only, thought leadership driven, custom events on the most impactful topics. BDI’s programs create an interactive peer learning experience while providing a rare networking opportunity for like-minded leaders over a fine lunch.
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