Name: Transforming Work in the Age of AI for Marketing
Start: 2024-05-21T12:00:00-04:00
End: 2024-05-21T14:00:00-04:00

Transforming Work in the Age of AI for Marketing 

Lunch @ Oceana NYC
Tuesday, May 21st
@ 12:00 – 2:00 PM ET

Join us to explore how generative AI transforms workplaces, driving collaboration and innovation in marketing and creative fields.

Speakers

Sonia Espejo

Adobe

Product Marketing Manager

Kari Woolf

Adobe

Principal Product Marketing Manager

Panelists

Jennifer Babsin

Insight Investment

Head of Marketing, North America

Amaya Segura

Warner Music Group

VP, Creative Director

Ketty Trivedi

Prudential Financial

Chief Marketing Officer

Paulina Yick

Experian

Global Portfolio Marketing Director, Analytics

About the Content

Work has and will continue to undergo a massive transformation, and the pressure is on enterprises to integrate generative AI into their internal processes. Operational cultures are driving technology demands to improve collaboration across teams. Employees want fewer silos and more integration, data-driven insights, and automation built into their workflow.

Join us for a round table discussion as we explore modern work’s latest challenges and opportunities for marketing and creative functions.

Discussion Topics

The impact that AI has had on marketing and design roles like personalizing and generating content, boosting productivity, gaining insights from data, and unlocking new growth opportunities
Overcoming key challenges found in work: pervasive friction within teams, siloed technology strategies, and continued external uncertainties
Satisfying employee desires: Autonomy, direction from leaders, flexibility, and effective collaboration

Agenda (in ET)

12:00 Registration & networking

12:20 Lunch begins

1:00 Moderated industry panel

1:30 Peer-to-peer networking

2:00 Event concludes

12:00

Registration & networking

12:20

Lunch begins

1:00

Moderated industry panel

1:30

Peer-to-peer networking

2:00

Event concludes

Who's Attending

A select group of marketing, design, and creative leaders from major companies in the New York City Metro Area

Objectives

Discover strategies for integrating generative AI into workflows for enhanced collaboration and efficiency in large enterprises.
Connect and learn from peers facing the same real-life challenges as you
Ask our speaker your most pressing questions

About the Venue

Oceana

120 West 49th Street, New York, NY, 10020

Oceana, the acclaimed American Seafood restaurant, is located in the heart of midtown on 49th Street, just steps from Rockefeller Center, Radio City Music Hall, and Broadway’s famed theaters. Oceana leans heavily on relationships with local purveyors to continue its legacy of serving elevated market-driven dishes from sustainable sources. Executive Chef Tim Jocz’s enthusiastic vision for Oceana is rooted in showcasing quality seasonal ingredients at the elegant, modern American seafood restaurant.

www.oceanarestaurant.com

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About Adobe

Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.

About Adobe Experience Cloud

In the experience economy, every business must be a digital business and Adobe Experience Cloud is the global leader for powering digital businesses. With solutions for customer journey management, data insights and audiences, content personalization, commerce and marketing workflows, Adobe Experience Cloud is driving Customer Experience Management (CXM) across both B2B and B2C for companies of every size. Adobe Experience Platform – the foundation of Adobe Experience Cloud – is the industry’s first purpose-built CXM platform, powering applications that enable personalized customer experiences in real-time at scale.

Organizer

Business Development Institute (BDI) is an award-winning event marketing agency specializing in producing invitation-only, thought leadership driven, custom events on the most impactful topics. BDI’s programs create an interactive peer learning experience while providing a rare networking opportunity for like-minded leaders.

Transforming Work in the Age of AI for Marketing

Transforming Work in the Age of AI for Marketing

Lunch @ Oceana NYC Tuesday, May 21st @ 12:00 – 2:00 PM ET

Lunch @ Oceana NYC Tuesday, May 21st @ 12:00 – 2:00 PM ET

Join us to explore how generative AI transforms workplaces, driving collaboration and innovation in marketing and creative fields.

Speakers

Sonia Espejo

Product Marketing Manager

Kari Woolf

Principal Product Marketing Manager

Panelists

Jennifer Babsin

Head of Marketing, North America

Amaya Segura

VP, Creative Director

Ketty Trivedi

Chief Marketing Officer

Paulina Yick

Global Portfolio Marketing Director, Analytics

About the Content

Discussion Topics

Agenda (in ET)

Who's Attending

Objectives

About the Venue

Oceana

Reserve Your Spot Here

Sponsor

Organizer

Transforming Work in the Age of AI for Marketing 

Transforming Work in the Age of AI for Marketing 

Lunch @ Oceana NYC
Tuesday, May 21st
@ 12:00 – 2:00 PM ET

Lunch @ Oceana NYC
Tuesday, May 21st
@ 12:00 – 2:00 PM ET