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The B2B Tech
Sales & Marketing
Leadership Roundtable:
Bridging the Gap to Build Pipeline

Thursday, May 21st
@ 12:00 – 1:15 PM CST

Thursday, May 21st
@ 12:00 – 1:15 PM CST

About the Program

The B2B Tech Sales & Marketing Leadership Roundtable: Bridging the Gap to Build Pipeline is an invitation-only virtual event limited to Sales & Marketing leaders from B2B technology companies to convene over three goals:

  • • Learn from insightful conversations led by our moderated panel
  • Participate in interactive breakout room video discussions
  • Build meaningful new connections with a group of like-minded peers

About the Content

B2B technology marketers are becoming an extension of sales more than ever. As marketers are increasingly being measured by their ability to grow pipeline, it’s imperative that budget and resources are allocated wisely to deliver ROI. Bridging the gap between sales and marketing is critical for success. Join us on Thursday, May 7th to learn what your peers are doing to accomplish their goals, and hear from our expert panel on best practices.

Discussion Topics

  • Our new reality: marketing & selling during a pandemic
  • Creative account-based programs to engage customers and prospects
  • Marketing in the field—the rise of digital events
  • Best practices for aligning totally remote marketing & sales teams

Moderator

Steve Etzler
CEO
BDI

Panelists

Matthew Hammer
Marketing Director
LiveWorld
Deborah Jagoe
Director, Enterprise Field Marketing
Workfront
Darlene Lynch
Director, Americas Field & Partner Marketing
SailPoint
Kevin Sterneckert
Chief Marketing Officer
Symphony Retail Ai

Event Details

Date

Thursday, May 21st, 2020

Time

12:00 pm – 1:15 pm CST

Attendee Profile

30 sales and marketing leaders from B2B technology companies

Agenda

12:00PM     Attendees Enter Virtual Event & Welcome Remarks

12:05PM     Video Networking in Breakout Rooms

12:15PM     Panel Discussion

12:40PM     Audience Q&A

12:55PM     Breakout Networking Sessions

12:00PM     

Attendees Enter Virtual Event & Welcome Remarks

12:05PM     

Video Networking in Breakout Rooms

12:15PM     

Panel Discussion

12:40PM     

Audience Q&A

12:55PM     

Breakout Networking Sessions

Sponsor and Organizer

BDILogoFinal

Business Development Institute (BDI) is an award-winning event marketing agency specializing in producing invitation-only, thought leadership driven, custom events on the most impactful topics. BDI’s programs create an interactive peer learning experience while providing a rare networking opportunity for like-minded leaders over a fine lunch.

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