Modernizing B2B Market Research
Modernizing B2B Market Research
Optimizing Your Pipeline with Fast, Data-Driven Decisions
Optimizing Your Pipeline with Fast, Data-Driven Decisions
Thursday, May 19th
@ 1:00 – 2:15 PM ET
Thursday, May 19th
@ 1:00 – 2:15 PM ET
Join our discussion on ways to get and stay ahead of the competition and accelerate brand growth using informed, strategic, and data-driven market research.
Complimentary bottle of wine included!
About the Content
In a world of constant digital disruption, it’s essential for B2B marketers to utilize market research strategies that enable them to stay relevant in a rapidly changing market. Whether introducing a new product, service, category, launching an advertising campaign, rebranding a product (or an entire company), marketing leaders need instant access to market research data to make informed, strategic decisions.
With the acceleration of B2B businesses in today’s world, waiting weeks or months for a market research study from a traditional research vendor or agency is simply not an option. Implementing modern market research strategies helps marketing leaders pressure test new ideas and campaigns before investing (helping with prioritization and stakeholder buy-in), gather data on competitors and prospects alike, and supercharge strategy and brand growth using real-time insights.
Join us on May 19th as our panel of experts discusses ways to get and stay ahead of the competition and accelerate brand growth using informed, strategic, and data-driven market research.
Discussion Topics
- Understanding how market research can drive growth and inform bold, innovative decisions
- Modernizing your organization’s market research strategy and taking a more agile approach
- Utilizing research to keep an ongoing pulse on target audiences and how to best educate them on your brand’s value
- Informing everything from pre to post campaign launch and how to prove ROI – even when time and resources are constrained
- Leveraging tools that automate insights discovery and serve up real-time data to help your team do more with less and make an impact fast
Agenda (in ET)
1:00 PM
1:05 PM
1:40 PM
1:50 PM
2:15 PM
1:00 PM
Attendees Join & Welcome Remarks
1:05 PM
Panel Discussion
1:40 PM
Audience Q&A
1:50 PM
Interactive Roundtable Discussion
2:15 PM
Event Officially Ends
Attendees Join & Welcome Remarks
Panel Discussion
Audience Q&A
Interactive Roundtable Discussion
Event Officially Ends
Who's Attending
Select group of senior marketing, product marketing, brand and insights leaders
Objectives
- Walk away with a page full of notes on making data-driven, strategic decisions using market research
- Connect with peers facing the same real-life problems as you
- Ask our panel of experts your most pressing questions
Nothing pairs better with the notes of a market research discussion than a complimentary bottle of red wine!
Register below before Thursday, May 12th to ensure that your wine is delivered in time of the event.
Reserve Your Spot Here
Sponsor
Momentive (formerly SurveyMonkey) is a leader in agile experience management, delivering powerful, purpose-built solutions that bring together the best parts of humanity and technology to redefine AI. Momentive products, including GetFeedback, SurveyMonkey, and its brand and market insights solutions, empower decision-makers at 345,000 organizations worldwide to shape exceptional experiences. More than 20 million active users rely on Momentive to fuel market insights, brand insights, employee experience, customer experience, and product experience. Ultimately, the company’s vision is to raise the bar for human experiences by amplifying individual voices. Learn more at www.momentive.ai.
Organizer
Business Development Institute (BDI) is an award-winning event marketing agency specializing in producing invitation-only, thought leadership driven, custom events on the most impactful topics. BDI’s programs create an interactive peer learning experience while providing a rare networking opportunity for like-minded leaders over a fine lunch.
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