Lunch @ Fin & Fino, Charlotte
Wednesday, May 7th
@ 12:00 – 2:00 PM ET
Unlocking Agility and Scale in Marketing with AI
Unlocking Agility and Scale in Marketing with AI
Lunch @ Fin & Fino, Charlotte
Lunch @ Fin & Fino, Charlotte
Wednesday, May 7th
@ 12:00 – 2:00 PM ET
Speaker
Lauren Sisneros
Adobe
What's in it for you?
- Learn from Adobe’s insights based on their latest data & customer experiences
- Participate in peer-to-peer learning & networking with like-minded leaders
- Enjoy a wonderful dining experience in a private room at Fin & Fino
About the Content
As the digital content landscape continually evolves, traditional methods often fall short in keeping pace. To thrive, organizations must rethink their workflows, team dynamics, and decision-making processes. This discussion will delve into critical changes in organizational structure and strategy to optimize content creation, empower teams, and cultivate a culture of adaptability.
Learn how to ensure every piece of content serves a strategic purpose, driving business objectives forward rather than just adding noise. Uncover key insights, considerations, and best practices for mastering your content supply chain—particularly in the transformative era of generative AI.
Discussion Topics
- How can organizations balance speed with quality in content production?
- How can technology and organizational structure support a unified approach to content creation and distribution?
- How can generative AI be integrated into marketing workflows to enhance creativity without compromising brand integrity?
Agenda (in ET)
12:00 Registration & Networking
12:20 Introduction of all participants while we enjoy the first course
12:45 Speaker presentations while the main course is served
1:15 Interactive peer-to-peer discussion with dessert
12:00
Registration & networking
12:20
Introduction of all participants while we enjoy the first course
12:45
Speaker presentations while the main course is served
1:15
Interactive peer-to-peer discussion with dessert
Who's Attending
A select group of marketing, brand, and content leaders from major companies in the Charlotte area.
Objectives
- Learn how AI reshapes workflows, team structures, and decision-making in marketing.
- Gain actionable tools for overcoming resistance and fostering adaptability during AI adoption.
- Discover strategies to promote innovation and continuous learning in an AI-driven marketing environment.
About the Venue
Fin & Fino
135 Levine Avenue Of The Arts Ste 100 Charlotte, NC 28202
Fin & Fino is a seafood-forward restaurant in the heart of Charlotte, inspired by the spirit of exploration and the flavors of seafaring cultures across the Atlantic. With a focus on sustainably sourced seafood, seasonal local ingredients, and a standout cocktail program, Fin & Fino delivers an elevated yet approachable dining experience. The warm, detail-oriented service and vibrant atmosphere make it a perfect setting for connecting over great food and drink.
https://www.finandfino.com/uptown
Reserve Your Spot Here
Sponsor
About Adobe
Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.
About Adobe Experience Cloud
In the experience economy, every business must be a digital business and Adobe Experience Cloud is the global leader for powering digital businesses. With solutions for customer journey management, data insights and audiences, content personalization, commerce and marketing workflows, Adobe Experience Cloud is driving Customer Experience Management (CXM) across both B2B and B2C for companies of every size. Adobe Experience Platform – the foundation of Adobe Experience Cloud – is the industry’s first purpose-built CXM platform, powering applications that enable personalized customer experiences in real-time at scale.
Organizer
Business Development Institute (BDI) is an award-winning event marketing agency specializing in producing invitation-only, thought leadership driven, custom events on the most impactful topics. BDI’s programs create an interactive peer learning experience while providing a rare networking opportunity for like-minded leaders. Learn more at bdionline.com.
adobe.com