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About

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Details

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RSVP

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Sponsor

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Special Edition: Future of Branding

World’s Simplest Brands 2019

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The Future of Branding Roundtable Lunch convenes marketing and innovation leaders across industries in an exclusive, off-the-record setting to discuss how the biggest challenges and emerging trends of today will impact brands tomorrow. The highly interactive format allows every participant to share knowledge and experiences while learning from and networking with fellow executive peers.

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This season’s program will focus on how organizations can use simplicity to articulate their purpose, deliver a clear value proposition and create simple employee experiences to build a more valuable brand. Siegel+Gale will also share findings from their 2018 World’s Simplest Brands study, (previously the Global Brand Simplicity Index).
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Over the past two years, we’ve held similar events in New York, Chicago, Boston, Atlanta, Dallas, Los Angeles, Portland, San Francisco, Seattle and Silicon Valley. Click here to view a list of the industry leaders who have led the discussion in previous meetings this series.
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The Future of Branding Roundtable Lunch is hosted and moderated by global brand strategy, design and experience firm Siegel+Gale and organized by Business Development Institute.

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EVENT PARTICIPANTS
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MODERATOR

Jason Cieslak
President, Pacific Rim
Siegel+Gale

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THOUGHT STARTER

Gordon Benzie
Director, Public and Analyst Relations (AVEVA)
Schneider Electric

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THOUGHT STARTER

Debra Hotaling
U.S. Regional Communications Lead
Ford Motor Company

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THOUGHT STARTER

Lauren Kelly
SVP & CMO
Irvine Company

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THOUGHT STARTER

John Korney
Vice President, Marketing
Nihon Kohden

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Space is limited.
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To RSVP or for more information, please email Steve Etzler at steven.etzler@bdionline.com.
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This is an invitation only event and registration is required.

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Date:
Thursday, April 11, 2019
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Attendee Profile:
25 senior marketers from leading brands. Click here to view a list of the industry leaders who have led the discussion in similar meetings by Siegel+Gale.

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Time:
12:00 pm – 2:00 pm[push h=5]
Location:
Water Grill
3300 Bristol Street
Costa Mesa, CA 92626

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Siegel+Gale is the simplicity company. We seek it, defend it and embrace it in everything we do to help brands reach their true potential. Simplicity is the centerpiece of the strategies we develop that reveal the unique truths of an organization, the engaging stories we create that connect brands with their audiences and the meaningful experiences we deliver that are both unexpectedly fresh and remarkably clear. Since 1969, Siegel+Gale has championed simplicity for leading corporations, nonprofits and government organizations worldwide. We have offices in New York, Los Angeles, San Francisco, London, Dubai and Shanghai, but we’re willing to fly just about anywhere. We’re also not alone. As part of Diversified Agency Services, a division of Omnicom Group Inc., we have strong partners all around the world.

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Business Development Institute (BDI) is an award-winning event marketing agency specializing in producing invitation-only, thought leadership driven, custom events on the most impactful topics. BDI’s programs create an interactive peer learning experience while providing a rare networking opportunity for like-minded leaders over a fine lunch.

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