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From big box retailers to banks and insurance companies, no industry seems immune from the dreaded cyber-attack. These incidents can have a substantial effect on a company’s reputation, stock price, and overall trust with their client base. No longer can this be looked at as only an IT issue, it has become an executive issue and companies need to remain prepared for such cyber crises. This involves installing and testing a crisis response plan, adapting your current crisis communications plan, constant social monitoring of your brand and investing in technology to help thwart an attack.
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Join PR Newswire & Edelman for this executive forum on April 9th and hear insights from leading security experts and thought leaders to help you combat this ongoing battle and keep your company safe.
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Our unique interactive roundtable format will allow you to learn from and network with other communications leaders from major bay area companies as well as hear a panel discussion with Edelman, Intermedia and PR Newswire.
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EVENT AGENDA
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3:00 – 3:15 | Registration |
3:15 – 4:15 | Panel and Panel Q/A |
4:15 – 5:00 | Roundtables |
5:00 – 5:30 | Networking Reception |
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[button id=”” style=”filled” class=”” align=”” link=”mailto:steven.etzler@bdionline.com?Subject=RSVP for the 4/9 Cybersecurity Event” linkTarget=”_self” bgColor=”accent7″ hover_color=”accent4″ font=”25″ icon=”” icon_placement=”left” icon_color=””]RSVP NOW[/button]
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MODERATOR
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Michael Pranikoff
Global Director of Emerging Media
PR Newswire
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PANELISTS
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Jaclyn Anderson
Vice President; Crisis & Risk Management
Edelman
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Nigel Glennie
Senior Manager, Business Critical Communications
Cisco Systems
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Jonathan Levine
Chief Technology Officer
Intermedia
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RSVP [push h=5]If you have received an invitation and would like to RSVP, or if you would like additional information and to be considered for participation, please email Steve Etzler at steven.etzler@bdionline.com. While there is no cost to participate, we require registrants to show up and actively contribute to the conversation.
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[push h=15]DATE:
April 9, 2015
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3:00PM – 5:30 PM PST
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Edelman Offices
201 Baldwin Ave, San Mateo, CA, 94401
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ATTENDEE PROFILE:[push h=1]40 communications leaders from Bay Area brands and agencies.
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[button id=”” style=”filled” class=”” align=”” link=”mailto:steven.etzler@bdionline.com?Subject=RSVP for the 4/9 Cybersecurity Event” linkTarget=”_self” bgColor=”accent7″ hover_color=”accent4″ font=”25″ icon=”” icon_placement=”left” icon_color=””]RSVP NOW[/button]
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SPONSOR[push h=”6″]
PR Newswire is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content – from rich media to online video to multimedia – and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world’s largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world’s enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.
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ORGANIZER[push h=”6″]
Business Development Institute (BDI), founded in New York City in 2001, is a B2B event agency that specializes in producing invitation-only, thought leadership driven, customer acquisition events that attract our client’s buyers while providing valuable content and networking opportunities for their prospects. What makes BDI different is our 12+ years’ experience generating demand for our sponsors while educating and connecting our attendees. Accelerate is our 10-step demand generation process that fills our customer’s sales pipelines with qualified leads while curating unique thought leadership content. Visit us at www.bdionline.com to check out our events, follow us on Twitter at @BDIonline, and evaluate the social media buzz and live attendee feedback we receive through our #BDI1 Twitter hashtag on Storify.
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