Goodbye Dr. Google, Hello Dr. TikTok
How Pharma Can Utilize the Fastest Growing Social Media Platform
Goodbye Dr. Google,
Hello Dr. TikTok
How Pharma Can Utilize the Fastest Growing Social Media Platform
Thursday, April 7th
@ 12:00 – 1:15 PM CT
Thursday, April 7th
@ 12:00 – 1:15 PM CT
Join our discussion on generating content that strengthens brand loyalty, remains FDA compliant, and stays trusted by patients, caregivers, and HCPs.
Complimentary bottle of wine included!
Panelists
Lynn Pine
Dr. Heather
Irobunda, MD
and Hospitals Corporation
Dawn
Lacallade
Rebecca Lamboy
Megan Brewer
About the Content
In 2021, TikTok exploded in popularity and surpassed Google to become the number one most used website [1]. Experts within the pharma industry have remained cautious of joining this platform though, as many are unfamiliar with its potential, unequipped to produce engaging content, and unsure of compliance regulations.
HCPs and patients are actively discussing their healthcare concerns on TikTok. By creating content that drives brand reach and engagement, pharma marketers can capitalize on the app’s algorithm, draw heightened attention to disease states and treatments, and ultimately accelerate brand growth.
Join us on April 7th as we discuss how pharmaceutical companies can create engaging and informative TikTok content and become a trusted source for medical advice, all while remaining compliant, driving brand revenue and accelerating patient engagement.
Discussion Topics
- Producing creative Tik Tok content that aligns with the pharma marketing audience and algorithm
- Balancing entertaining content with authenticity and professionalism
- Partnering with successful, trusted digital opinion leaders and influencers to disseminate information
- Moderating the platform for adverse events and other regulatory concerns
- Generating content that remains FDA compliant and trusted by patients, caregivers, and HCPs to strengthen brand loyalty
Agenda (in CT)
12:00 PM
12:05 PM
12:50 PM
1:15 PM
12:00 PM
Attendees Join & Welcome Remarks
12:05 PM
Panel Discussion
12:50 PM
Audience Q&A
1:15 PM
Event Concludes
Attendees Join & Welcome Remarks
Panel Discussion
Audience Q&A
Event Concludes
Who's Attending
Select group of pharma marketing, corporate communications, PR, legal and medical affair leaders
Objectives
- Learn how adding TikTok to your marketing playbook opens the door to creative, authentic content that truly engages
- Connect with peers facing the same marketing and compliance challenges as you
- Address your most pressing questions with our panel of experts
Nothing pairs better with the notes of a pharma discussion than a
complimentary bottle of red wine!
Register below to ensure that your wine is delivered in time of the event.
Reserve Your Spot Here
Sponsor
LiveWorld is a digital healthcare agency specializing in social media, creative, moderation, and technology solutions that drive engagement, change behavior and build brands. We provide consulting, strategy, and creative along with human agents, conversation management software, and chatbots for digital campaigns and social media programs. LiveWorld clients include the number one brands in pharmaceuticals, hospitals, and healthcare systems. Learn more at www.liveworld.com and @LiveWorld.
Organizer
Business Development Institute (BDI) is an award-winning event marketing agency specializing in producing invitation-only, thought leadership driven, custom events on the most impactful topics. BDI’s programs create an interactive peer learning experience while providing a rare networking opportunity for like-minded leaders over a fine lunch.
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