ABM in the Field

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ABOUT

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DETAILS

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RSVP

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SPONSOR

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It’s no secret that many companies see the value in Account Based Marketing (ABM) and have begun implementing strategies to maximize its potential. While applying ABM to a field marketing strategy may seem like a no-brainer, many enterprise focused companies struggle with how to properly execute it.
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Account-Based Marketing in the Field is a 90-minute roundtable lunch that will bring together a select group of 20 enterprise marketers, from the Greater New York area, who are interested in incorporating account-based marketing strategies into their events and field marketing initiatives. Roundtable members will benefit from a highly interactive format that allows every leader to exchange knowledge, perspectives, and experiences on best practices while networking over lunch.

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Roundtable objectives are to discuss the following key points:

• Why is ABM the best strategy for your events?
• How are leading enterprises optimizing their field marketing strategy to embrace ABM?
• What are some examples of effective ABM field programs?
• How are top marketers taking their brand on the road while educating their buyers?

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PHOTOS FROM THIS EVENT

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EVENT PARTICIPANTS
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CO-MODERATOR

Steve Etzler
CEO
Business Development Institute

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CO-MODERATOR

Stephanie Pereira Lima
VP, Accounts
Business Development Institute

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THOUGHT STARTER

Tom Fogel
Senior Field Marketing Manager – East Region
Equinix

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THOUGHT STARTER

Patrick Gough
Marketing Director
Siegel+Gale

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THOUGHT STARTER

John Hendrick
Chief Of Staff, Mobility Innovations Team
Samsung

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THOUGHT STARTER

Amy Holtzman
Vice President, Demand Generation
Conductor Inc.

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THOUGHT STARTER

Melia Jones
Marketing Manager, Events
Curalate

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THOUGHT STARTER

Jason Kapler
VP Marketing
LiveWorld

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THOUGHT STARTER

Danielle Nathanson
Marketing Manager
Diligent Corporation

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If you have received an invitation and would like to RSVP, or if you would like additional information and to be considered for participation, please email Steven Etzler at steven.etzler@bdionline.com. While there is no cost to participate, we require registrants to show up and actively contribute to the conversation.

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DATE:
Thursday, March 30, 2017

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LOCATION:
Jay Suites Times Square
575 7th Avenue between 41st and 7th Ave, 6th floor – Meeting Room I

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TIME:
12:00 pm – 1:30pm

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ATTENDEE PROFILE:
20 marketing leaders from enterprise technology firms in the Greater New York area

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SPONSOR/ORGANIZER
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Business Development Institute (BDI), founded in New York City in 2001, is an award-winning B2B event agency that specializes in producing invitation-only, thought leadership-driven customer acquisition roadshow events that attract our clients’ buyers while providing valuable content and networking opportunities for their prospects. BDI has been educating and connecting thousands of business leaders through hundreds of B2B events on a nationwide basis since 2001. Accelerate Events are BDI’s exclusive demand generation programs that fills our customer’s sales pipelines with qualified leads while curating unique thought leadership content.

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