The amount of data created over the next three years is predicted to be more than in the past 30, consequently accelerated by the pandemic’s rapid production of new, digital consumer touchpoints [1]. This overloaded, fragmented data environment has led to silos, disjointed processes, and wasted budgets, resulting in an increased pressure — and potential inability — for marketers to generate reliable and predictable pipeline.
By unifying all critical faucets of B2B data under one roof, marketers can create a more intelligent go-to-market strategy that gives them back control. Smarter, streamlined data strategies allow organizations to spot opportunities earlier and progress them faster, convert spammy interactions into relevant engagements, and align sales and marketing teams to drive buying teams forward, ultimately gaining a competitive edge by being able to better identify, understand, and engage with customers and prospects.
Join our discussion on March 17th as we discuss strategies for molding a fragmented data environment into a seamless and personalized B2B buying experience that accelerates growth, generates pipeline, and establishes lasting customer retention.
1:00 PM
1:05 PM
1:40 PM
1:50 PM
2:15 PM
1:00 PM
Attendees Join & Welcome Remarks
1:05 PM
Panel Discussion
1:40 PM
Audience Q&A
1:50 PM
Interactive Roundtable Discussion
2:15 PM
Event Officially Ends
Attendees Join & Welcome Remarks
Panel Discussion
Audience Q&A
Interactive Roundtable Discussion
Event Officially Ends
Select group of senior marketing leaders in the B2B space
Register below before Thursday, March 10th to ensure that your wine is delivered in time of the event.
The biggest and fastest-growing companies in the world rely on Demandbase to drive their B2B go-to-market performance. We pioneered the ABM category nearly a decade ago, and today we lead the industry in B2B go-to-market. Our success would not be possible without the driven and collaborative teams here at Demandbase. As a company, we’re as committed to growing careers as we are to building world-class technology. We invest heavily in people, our culture, and the community around us. We have offices in the Bay Area, New York, and London, and allow employees to work remotely from anywhere in the US. We have also continuously been recognized as one of the best places to work in the Bay Area. Learn more at www.demandbase.com.
Business Development Institute (BDI) is an award-winning event marketing agency specializing in producing invitation-only, thought leadership driven, custom events on the most impactful topics. BDI’s programs create an interactive peer learning experience while providing a rare networking opportunity for like-minded leaders over a fine lunch.
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