Personalized AI for Meaningful CX

Modernizing Your Omnichannel Customer Journey

Personalized AI for Meaningful CX

Modernizing Your Omnichannel Customer Journey

Tuesday, March 1st
@ 1:00 – 2:15 PM ET

Tuesday, March 1st
@ 1:00 – 2:15 PM ET

Tactical ways to make insight-driven improvements to the customer experience.

Moderator

Kevin Lindsay

Adobe

Director of Product Marketing


LinkedIn

Panelists

Ana Guzman-Briley

Sally Beauty

Sr. Director of CRM and Channel Strategy


LinkedIn

Meghan Maupin

Function of Beauty

VP of Global Marketing


LinkedIn

About the Program

Don’t miss the chance to attend our invite-only virtual event! Participants will enjoy:

  • Networking with fellow marketing, digital communications, and digital experience leaders
  • Live Q&A with our moderated panel on the future of customer engagement
  • A meal code to enjoy lunch on us

Agenda

1:00 PM     

1:05 PM   

1:40 PM

1:50 PM     

2:15 PM    

1:00 PM     

Attendees Join & Welcome Remarks

1:05 PM   

Panel Discussion

1:40 PM

Audience Q&A

1:50 PM     

Interactive Roundtable Discussion

2:15 PM    

Event Officially Ends

Attendees Join & Welcome Remarks

Panel Discussion

Audience Q&A

Interactive Roundtable Discussion

Event Officially Ends

Event Details

Date

Tuesday, March 1st, 2022

Time

1:00 PM – 2:15 PM ET

Attendee Profile

Select group of marketing, digital communications, and digital experience leaders

About the Content

87% of consumers think brands need to do more to provide a seamless experience [1]. Without access to reliable, real-time data, marketers can’t communicate with their customers in a personalized, convenient, and scalable way, and they face losing the competition for their audience’s attention.

By leveraging AI to determine reliable behavioral predictions and optimal times for messaging, organizations can engage their customers in more empathetic and effective ways at scale across their digital channels. With greater ability to create a consistent digital experience, businesses can provide customers with what they want and need at the right moment in their journey.

Join us on March 1st as we host an interactive discussion on tactical ways to make insight-driven improvements to the customer experience.

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1

Discussion Topics

  • Communicating with empathy consistently, both in batch email campaigns and 1:1 personalized outreach 
  • Using AI to determine how to best interact with customers at each stage of their journey
  • Developing a frictionless, enjoyable customer journey to build brand loyalty
  • Improving campaign segmentation to drive more responsiveness and excitement from customers
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Reserve Your Spot Here

Sponsor

Adobe gives everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences. We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transforming how companies interact with their customers across every screen. Learn more at www.adobe.com.

Organizer

BDILogoFinal

Business Development Institute (BDI) is an award-winning event marketing agency specializing in producing invitation-only, thought leadership driven, custom events on the most impactful topics. BDI’s programs create an interactive peer learning experience while providing a rare networking opportunity for like-minded leaders over a fine lunch.

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