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ABOUT

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DETAILS

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RSVP

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SPONSOR

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ABOUT THE PROGRAM
Building Your Content Engine is a two-hour lunch event featuring an industry panel followed by an open room discussion. Our invitation-only group of 30 senior marketing and creative leaders will convene with three simple goals in mind:

• To learn actionable insights and strategies
• To walk away with valuable new connections from our unique networking opportunity
• To enjoy a fine lunch

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Please click to view a 40 second video that demonstrates the attendee experience:

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ABOUT THE CONTENT
In today’s age of hyper-personalization, marketers and creatives need to produce a near-infinite amount of content to deliver the brand experiences customers expect. Organizations are rethinking the way they create, manage, deliver, and optimize content by transforming the way their teams collaborate and work together through the use of technology. Connecting from creative to execution will increase the content velocity and capacity of leading organizations.
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The discussion will focus on universal business problems:
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• How tools and technologies should change as you move toward being a content creation factory
• Removing friction from communication during the content creation process
• The role of automation as marketers seek to speed up the process while creatives need ample time to create
• How technology helps facilitate new ways for marketers and creatives to work together to make the process easier
• Why creatives and marketers have different definitions for the term ‘content velocity’ and how that impacts workflow

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FEATURED PHOTOS FROM THIS EVENT

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MODERATOR
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Kevin Lindsay
Adobe Experience Manager
Adobe

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PANELISTS
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Curren Calhoun
Director of Digital Photography & Technical Production
Gap

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Bethany Hollrah
Vice President, Global Product Marketing
Franklin Templeton Investments

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Wendy Perilli
Vice President, Growth Marketing
GitHub

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Alice Wang
Director, Creative & Site Operations
Walmart eCommerce

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If you have received an invitation and would like to RSVP, or if you would like additional information and to be considered for participation, please email Melanie Chalupa at melanie.chalupa@bdionline.com. While there is no cost to participate, we require registrants to show up and actively contribute to the conversation.
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DATE
Thursday, February 28, 2019
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TIME
12:00 pm – 2:00 pm
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ATTENDEE PROFILE
30 Marketing and Creative leaders from the Bay Area

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LOCATION
The Sea by Alexander’s
4269 El Camino Real
Palo Alto, CA 94306

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EVENT AGENDA:

12:00 PM – 12:30 PM	Reception, Meet & Greet
12:30 PM – 12:40 PM	Welcome Remarks and Lunch Begins
12:40 PM – 1:45 PM	Panel Discussion and Q&A with Attendees
1:45 PM – 2:00 PM	Interactive Roundtable Discussion

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SPONSOR

Adobe gives everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences. We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transforming how companies interact with their customers across every screen.. Learn more at www.adobe.com.

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ORGANIZER

Business Development Institute (BDI) is an award-winning event marketing agency specializing in producing invitation-only, thought leadership driven, custom events on the most impactful topics. BDI’s programs create an interactive peer learning experience while providing a rare networking opportunity for like-minded leaders over a fine lunch.

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