Global Content at Scale and Speed

Global Content at Scale and Speed

Thursday, February 25th
@ 12:00 – 1:30 PM CST

Thursday, February 25th
@ 12:00 – 1:30 PM CST

What is MarketingWorks?

MarketingWorks: Global Content at Scale and Speed is an invitation-only, video-based virtual event limited to a select group of marketing and digital transformation leaders who will share insights and personal experiences with one another to create a rich networking experience for all. We will convene for this MarketingWorks event with three goals in mind:

  • Learn from insightful conversations led by our moderated panel
  • Participate in interactive break out room video discussions
  • Build meaningful connections with a group of diverse thinkers
07.14.20 Braze Enterprise

About the Content

International marketers developing global growth strategies all share a challenge—getting the right content to the right person at the right time, across the world. The sheer volume of content that needs to be distributed for a global audience means that scaling marketing campaigns is often a slow, error-prone process that relies heavily on copy-pasting data. For companies in highly regulated spaces, added compliance requirements pose yet another obstacle. To grow and engage as part of the global community, organizations need to innovate and implement more agile and scalable processes.

In the coming year, businesses that prioritize digital transformation will establish a competitive advantage over others that are not using this time to gain momentum. By implementing tech that reduces the time to publish and distribute content, marketing leaders can focus their energies on improving, rather than executing, campaigns. This, in turn, leads to better KPIs and significantly increases speed to revenue. As marketers plan for the future, efficient global content creation and management is a key initiative to generating growth and demand on a global scale.

Join us and our expert panel as we discuss holistic digital transformation, the future of international marketing, and the importance of creating a global content strategy.

Discussion Topics

  • Developing a business strategy for growth and ROI in international markets
  • Determining best practices for velocity and scale of global content
  • Achieving operational excellence through localized campaigns that deliver higher ROI
  • Building a business plan for alignment across regions and teams


Event Details


Thursday, February 25th


12:00 pm – 1:30 pm CST

Attendee Profile

Marketing and digital transformation leaders


12:00PM     Attendees Enter Virtual Event & Welcome Remarks

12:05PM     Video Networking in Breakout Rooms

12:15PM     Panel Discussion

12:55PM     Audience Q&A

1:10PM       Breakout Networking Sessions


Attendees Enter Virtual Event

& Welcome Remarks


Video Networking in Breakout Rooms


Panel Discussion


Audience Q&A


Breakout Networking Sessions

Reserve Your Spot Here


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Workfront is a cloud-based work management solution. With our help, enterprise teams in creative and technical industries can triumph over outdated email and relentless rework. It’s a software solution designed to put work first, and turn you into a project king. Whether in the office, or traveling, Workfront provides an ideal, centralized location to complete work and collaborate in real-time, improving productivity, creating value, and offering executive visibility into every step of the process. There’s a reason why thousands of world-class enterprise teams like Fossil, Trek, ATB Financial, Starbucks, Amazon, and FCB trust Workfront. To learn more, visit

Cloudwords speeds time to market for campaigns and content on a global scale. By connecting marketing systems and automating project workflow, time-consuming tasks are eliminated, providing unprecedented visibility into globalization processes.

Whether you are targeting five countries or twenty, Cloudwords helps you deliver more personalized content, in more regions, to more customers, at a speed, quality, and scale impossible to achieve without a completely automated process.

Cloudwords was founded in 2010 as a software company to help customers like Amazon Web Services, Microsoft, and Merck digitally transform their global marketing. Headquartered in San Francisco, Cloudwords is backed by Storm Ventures, UMC Capital and Marc Benioff, founder of

To learn more, visit



Business Development Institute (BDI) is an award-winning event marketing agency specializing in producing invitation-only, thought leadership driven, custom events on the most impactful topics. BDI’s programs create an interactive peer learning experience while providing a rare networking opportunity for like-minded leaders over a fine lunch.

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