International marketers developing global growth strategies all share a challenge—getting the right content to the right person at the right time, across the world. The sheer volume of content that needs to be distributed for a global audience means that scaling marketing campaigns is often a slow, error-prone process that relies heavily on copy-pasting data. For companies in highly regulated spaces, added compliance requirements pose yet another obstacle. To grow and engage as part of the global community, organizations need to innovate and implement more agile and scalable processes.

In the coming year, businesses that prioritize digital transformation will establish a competitive advantage over others that are not using this time to gain momentum. By implementing tech that reduces the time to publish and distribute content, marketing leaders can focus their energies on improving, rather than executing, campaigns. This, in turn, leads to better KPIs and significantly increases speed to revenue. As marketers plan for the future, efficient global content creation and management is a key initiative to generating growth and demand on a global scale.

Join us and our expert panel as we discuss holistic digital transformation, the future of international marketing, and the importance of creating a global content strategy.