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VIEW THE WEBINAR

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DOWNLOAD THE PRESENTATION

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DOWNLOAD THE WEBINAR

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Content marketing is hot, hot, hot! Marketers in nearly every industry are engaging in this “new” strategy for acquiring new customers, retaining current customers, raising awareness and changing perceptions.

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Healthcare marketers have the added complexity of operating in a highly regulated, complex environment in a time where the average consumer is being more informed of and knowledgeable about their healthcare options.

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You may be already deep into your content marketing initiatives, but do you have a plan or organizing principle to shape your efforts and measure results? You’re not alone if you don’t. In fact, 93% of marketers surveyed by the Content Marketing Institute stated they practice content marketing but only 55% stated they had a content marketing strategy. Join us on Thursday, February 19, 2015 at 2:00 p.m. EST to hear a panel of industry experts discuss and provide examples of how healthcare companies have organized their content marketing efforts to achieve specific goals.

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SPEAKERS

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Lee Aase
Director, Center for Social Media
Mayo Clinic

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Kelly Calabria
SVP, Group Director Health Care
Capstrat

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Angela Connor
SVP, Group Director, Social and Paid Media
Capstrat

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Brenna Robinson
Director, Global Reputation + Digital Strategy + Media
Pfizer

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SPONSOR[push h=”6″]

Capstrat is a strategic communications agency specializing in campaigns that help clients win customers, improve visibility, generate revenue and achieve favorable public policy outcomes. We have deep expertise in advertising, marketing, public relations, digital, public affairs and traditional and social media, all delivered within a unified communications strategy for measurable success. Working with clients in healthcare, energy, technology and financial organizations, we help solve complex communications issues. Specifically in healthcare, we work with hospitals, insurers, pharma and medical device, providing us with a 360-degree view of the industry. Founded in 1994, Capstrat is headquartered in Raleigh, N.C., and is a part of Ketchum, a leading global communications consultancy operating in 70 countries.

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ORGANIZER[push h=”6″]

Business Development Institute (BDI), founded in New York City in 2001, is a B2B event agency that specializes in producing invitation-only, thought leadership driven, customer acquisition events that attract our client’s buyers while providing valuable content and networking opportunities for their prospects. What makes BDI different is our 12+ years’ experience generating demand for our sponsors while educating and connecting our attendees. Accelerate is our 10-step demand generation process that fills our customer’s sales pipelines with qualified leads while curating unique thought leadership content. Check out our past events and evaluate the social media buzz and live attendee feedback we receive through our #BDI1 Twitter hashtag at our events on Storify.

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