Lunch @ Taverna, Palo Alto
Tuesday, February 11th
@ 12:00 – 2:00 PM PT
Embracing the Change of Generative AI in Marketing
Embracing the Change of Generative AI in Marketing
Lunch @ Taverna, Palo Alto
Lunch @ Taverna, Palo Alto
Tuesday, February 11th
@ 12:00 – 2:00 PM PT
Speaker
Vikram Viswanathan
Adobe
What's in it for you?
- Learn from Adobe’s insights based on their latest data & customer experiences
- Participate in peer-to-peer learning & networking with like-minded leaders
- Enjoy a wonderful dining experience in a private room at Taverna
About the Content
As organizations adopt generative AI, the impact goes far beyond new tools—it requires a shift in marketing workflows, team structures, and decision-making processes. This session dives into the critical organizational adjustments and considerations needed to successfully integrate generative AI into marketing operations, highlighting the importance of aligning leadership, empowering teams, and fostering a culture of adaptability. Explore strategies for managing change, fostering cross-functional collaboration, and reshaping workflows to unlock AI’s potential for efficiency and innovation.
Discussion Topics
- Evolving teams to effectively integrate generative AI.
- Identifying new roles and essential skill sets for AI-driven marketing.
- Re-thinking processes & workflows to integrate GenAI tools.
- Cultivating a culture of adaptability & innovation in the age of AI.
- Measuring success in integrating generative AI into marketing strategies.
Agenda (in PT)
12:00 Registration & Networking
12:20 Introduction of all participants while we enjoy the first course
12:45 Speaker presentations while the main course is served
1:15 Interactive peer-to-peer discussion with dessert
12:00
Registration & networking
12:20
Introduction of all participants while we enjoy the first course
12:45
Speaker presentations while the main course is served
1:15
Interactive peer-to-peer discussion with dessert
Who's Attending
A select group of marketing, brand, and content leaders from major companies in the Palo Alto area.
Objectives
- Learn from a leader in the field and gain insights applicable to your own organization.
- Discover the immense potential of generative AI to personalize content, boost productivity, and unlock new growth opportunities.
- Ask questions and engage in a lively discussion with fellow attendees.
About the Venue
Taverna
800 Emerson Street, Palo Alto, CA 94301
Taverna in Palo Alto offers an inviting atmosphere where modern Mediterranean cuisine meets the charm of a neighborhood gathering place. Known for its farm-to-table approach, Taverna crafts dishes using locally sourced ingredients, emphasizing the rich flavors of Greece with a contemporary twist. Whether you’re enjoying a business lunch, an intimate dinner, or a celebratory gathering, Taverna’s warm ambiance, attentive service, and carefully curated wine selection make it an ideal setting for memorable dining experiences. Free parking at the municipal parking is located within close walking distance.
Reserve Your Spot Here
Sponsor
About Adobe
Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.
About Adobe Experience Cloud
In the experience economy, every business must be a digital business and Adobe Experience Cloud is the global leader for powering digital businesses. With solutions for customer journey management, data insights and audiences, content personalization, commerce and marketing workflows, Adobe Experience Cloud is driving Customer Experience Management (CXM) across both B2B and B2C for companies of every size. Adobe Experience Platform – the foundation of Adobe Experience Cloud – is the industry’s first purpose-built CXM platform, powering applications that enable personalized customer experiences in real-time at scale.
Organizer
Business Development Institute (BDI) is an award-winning event marketing agency specializing in producing invitation-only, thought leadership driven, custom events on the most impactful topics. BDI’s programs create an interactive peer learning experience while providing a rare networking opportunity for like-minded leaders. Learn more at bdionline.com.
adobe.com