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Explore the demographic and cultural shifts that led to the rise of video content on social media platforms: YouTube Shorts, Instagram Reels, and TikTok. Learn how video revolutionizes communication within the pharmaceutical industry and why you’re likely doing it wrong. Discover how generative AI is changing the media production game and the opportunities for pharma brands. The session will discuss using video-based strategies to create compelling and compliant video content that engages and influences HCPs, patients, and caregivers.
12:00Registration & informal networking
12:20Table networking while enjoying the first course
12:40Welcome remarks
12:45Industry panel moderated by LiveWorld thought leader to be confirmed
1:30 Table networking while enjoying dessert/coffee
12:00
Registration & informal networking
12:20
Table networking while enjoying the first course
12:40
Welcome remarks
12:45
Industry panel moderated by LiveWorld thought leader to be confirmed
1:30
Table networking while enjoying dessert/coffee
An invitation-only group of pharma marketing leaders
225 US-202, Basking Ridge, NJ 07920
The Grain House Restaurant, part of the historic Olde Mill Inn in Basking Ridge, NJ, offers a unique dining experience steeped in over two centuries of history. Once a barn, this restaurant combines traditional flavors with contemporary cuisine, maintaining its original charm. Celebrated for its culinary excellence and historic ambiance, it’s a favorite among locals and visitors alike. Experience a meal where every dish tells a story of America’s rich heritage.
LiveWorld is a social-first digital agency that unlocks the full potential of social media to transform customer relationships through integrated compliance, engagement, and customer support solutions. We provide brand marketers bold creative rooted in strategy that captivates and resonates, social moderation and engagement that activates interactions, and compliance that enables and accelerates digital programs.
With over 27 years of making connections, we leverage our social media DNA and technology prowess to deliver emotion-driven behavior change through digital campaigns with a human touch. LiveWorld clients include the number one brands in pharmaceuticals, healthcare, and financial-travel services. LiveWorld is headquartered in Campbell, California, with an additional office in New York City. Learn more at www.liveworld.com and @LiveWorld.
Business Development Institute (BDI) is an award-winning event marketing agency specializing in producing invitation-only, thought leadership driven, custom events on the most impactful topics. BDI’s programs create an interactive peer learning experience while providing a rare networking opportunity for like-minded leaders.
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