Over 90% of B2B marketers say they recognize the importance of implementing an account-based strategy, both in terms of increasing ROI and improving customer retention. Still, many organizations hesitate to fully commit to it, citing concerns about cost and overhauling internal operations. 

An account-based approach doesn’t have to be complex. Simply aligning around which accounts to prioritize and how to effectively engage them, helps marketing and sales teams close deals faster. 

Join us on November 2nd as we discuss how to ABM-ify existing GTM strategies to build awareness with the right accounts, target accounts with high revenue potential, and increase conversion rates across the funnel.