ABM-ify Your Revenue Strategy
ABM-ify Your Revenue Strategy
Your Secret Weapon for Sales and Marketing Success
Your Secret Weapon for Sales and Marketing Success
Wednesday, November 2nd
@ 1:00 – 2:00 PM ET
Wednesday, November 2nd
@ 1:00 – 2:00 PM ET
About the Content
Over 90% of B2B marketers say they recognize the importance of implementing an account-based strategy, both in terms of increasing ROI and improving customer retention. Still, many organizations hesitate to fully commit to it, citing concerns about cost and overhauling internal operations.
An account-based approach doesn’t have to be complex. Simply aligning around which accounts to prioritize and how to effectively engage them, helps marketing and sales teams close deals faster.
Join us on November 2nd as we discuss how to ABM-ify existing GTM strategies to build awareness with the right accounts, target accounts with high revenue potential, and increase conversion rates across the funnel.
Discussion Topics
- What it takes to build an account-based foundation
- How to assess your organization’s readiness for ABM
- Why aligning GTM teams is critical in today’s complex buyer landscape
- How to use account-based tools to drive business value and success
Agenda (in ET)
1:00 – 1:05 PM
1:05 – 1:10 PM
1:10 – 1:45 PM
1:45 – 2:00 PM
1:00 – 1:05 PM
Welcome & Interactive Chat Session
1:05 – 1:10 PM
Interactive Poll
1:10 – 1:45 PM
Moderated Panel & Q/A
1:45 – 2:00 PM
Peer-to-Peer Discussions
Welcome & Interactive Chat Session
Interactive Poll
Moderated Panel & Q/A
Peer-to-Peer Discussions
Who's Attending
- A select group of marketing, sales, and revenue leaders in the B2B space
Objectives
- Understand how to build a solid ABM foundation across your teams
- Connect with peers facing the same real life problems as you
- Ask our panel of experts your most pressing questions
The first 25 to register will receive a complimentary bottle of red wine!
Sponsor
RollWorks offers ambitious B2B companies an account-based platform to align their marketing and sales teams and confidently grow revenue. Powered by proprietary data and machine learning, RollWorks’ solutions address the needs of organizations large and small—from those with best-in-class ABM programs to those just beginning their exploration. Learn more at rollworks.com
Organizer
Business Development Institute (BDI) is an award-winning event marketing agency specializing in producing invitation-only, thought leadership driven, custom events on the most impactful topics. BDI’s programs create an interactive peer learning experience while providing a rare networking opportunity for like-minded leaders.
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