Perfecting Cross-Channel Engagement
Meeting Customers Where They Are to Transform CX
Perfecting Cross-Channel Engagement
Meeting Customers Where They Are to Transform CX
Event Postponed
New Date TBA
Location: Charlie Palmer Steak | NYC, NY
Event Postponed
New Date TBA
Location: Charlie Palmer Steak | NYC, NY
About the Experience
Ready for the opportunity to come out from behind your Zoom window and enjoy an invaluable in-person lunch-and-learn?
Experience thought leadership in its finest form by networking with, learning from, and sharing experiences with a select group of marketing, customer experience, and growth leaders in the B2C space in the NYC area, all face-to-face at a top-notch venue. We’ll be requiring all attendees to either be fully vaccinated prior to the event, or provide a negative test result within 48 hours of the event date.
Our invite-only discussion is bound to be worth the block on your calendar, as we promise to refresh your perspective, revive you from your virtual fatigue, and certainly put an end to any midday hunger pangs. Hope to see you at the roundtable!
Agenda
12:00 PM
12:20 PM
12:35 PM
1:20 PM
2:00 PM
12:00 PM
Reception/Meet-and-Greet
12:20 PM
Welcome Remarks & Lunch Begins
12:35 PM
Panel + Q&A w/ Attendees
1:20 PM
Lunch Resumes/Interactive Roundtable Discussions
2:00 PM
Event Concludes
Reception/Meet-and-Greet
Welcome Remarks & Lunch Begins
Panel + Q&A w/ Attendees
Lunch Resumes/Interactive Roundtable Discussions
Event Concludes
Event Details
Date
Event Postponed – New Date TBA
Time
12:00 PM – 2:00 PM ET
Location
Charlie Palmer Steak NYC
135 W 42nd St
NY NY 10036
Who's Attending
A select group of marketing, customer experience, and growth leaders in the B2C space
About the Content
Robust customer engagement strategies have proven to be a vital way for brands to bring in new consumers in recent years. However, marketing teams are still struggling with outreach that encourages customer retention. While companies have access to data that would help them improve their customer engagement, they lack the cross-departmental cohesion necessary to effectively utilize it.
Removing silos and streamlining real-time data insights between teams grants brands a clearer picture of customers and their preferences. Orchestrating personalized, cross-channel experiences gives companies a competitive edge against brands prioritizing acquisition over meeting customers where they are.
Join us on April 26th as we discuss how optimizing data-sharing across your organization can create multi-channel, customer-centric engagement strategies that reduce churn rate, accelerate business growth, and inspire brand loyalty.
Discussion Topics
- Fostering a culture of active experimentation to determine how to most effectively target and retain consumers
- Undoing legacy processes and creating a cohesive MarTech stack that improves communication and data sharing between teams
- Emphasizing first-party and zero-party data collection practices that accommodate new consumer-centric privacy features without sacrificing valuable marketing insights
- Adopting new practices to create a true cross-channel strategy and layered approach to customer engagement
- Utilizing first-party data and in-app features to engage with, and explore the untapped potential of, anonymous users
Reserve Your Seat Here
Sponsor
Braze is a comprehensive customer engagement platform that powers relevant and memorable experiences between consumers and the brands they love. Context underpins every Braze interaction, helping brands foster human connection with consumers through interactive conversations across channels that deliver value quickly and continuously. The company was named a Leader in Forrester’s 2020 Mobile Engagement Automation Wave™ report and was recognized as one of Inc. Magazine’s Best Workplaces two years in a row. Braze is headquartered in New York with offices in Chicago, London, San Francisco, Singapore, and Tokyo. Learn more at www.braze.com.
Organizer
Business Development Institute (BDI) is an award-winning event marketing agency specializing in producing invitation-only, thought leadership driven, custom events on the most impactful topics. BDI’s programs create an interactive peer learning experience while providing a rare networking opportunity for like-minded leaders over a fine lunch.
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