Goodbye Dr. Google, Hello Dr. TikTok

How Pharma Can Utilize the Fastest Growing Social Media Platform

Goodbye Dr. Google,
Hello Dr. TikTok

How Pharma Can Utilize the Fastest Growing Social Media Platform

Thursday, April 7th
@ 12:00 – 1:15 PM CT

Join our discussion on generating content that strengthens brand loyalty, remains FDA compliant, and stays trusted by patients, caregivers, and HCPs.

Complimentary bottle of wine included!

Moderator

Rishi
Kadiwar

LiveWorld

Vice President, Strategy

Panelists

Lynn Pine

TikTok

Vertical Manager Health & Pharma, Global Business Solutions

Dr. Heather
Irobunda, MD

New York City Health
and Hospitals Corporation

Dawn
Lacallade

LiveWorld

Chief of Social Strategy, Pharma Practice Lead

Rebecca Lamboy

Bristol Myers Squibb

Associate Director, Worldwide Omni Channel Experience, Social Media Lead

Megan Brewer

Merck

Global Lead, Communications & Marketing

About the Content

In 2021, TikTok exploded in popularity and surpassed Google to become the number one most used website [1]. Experts within the pharma industry have remained cautious of joining this platform though, as many are unfamiliar with its potential, unequipped to produce engaging content, and unsure of compliance regulations.

HCPs and patients are actively discussing their healthcare concerns on TikTok. By creating content that drives brand reach and engagement, pharma marketers can capitalize on the app’s algorithm, draw heightened attention to disease states and treatments, and ultimately accelerate brand growth.

Join us on April 7th as we discuss how pharmaceutical companies can create engaging and informative TikTok content and become a trusted source for medical advice, all while remaining compliant, driving brand revenue and accelerating patient engagement.

Discussion Topics

Producing creative Tik Tok content that aligns with the pharma marketing audience and algorithm
Balancing entertaining content with authenticity and professionalism
Partnering with successful, trusted digital opinion leaders and influencers to disseminate information
Moderating the platform for adverse events and other regulatory concerns
Generating content that remains FDA compliant and trusted by patients, caregivers, and HCPs to strengthen brand loyalty

Agenda (in CT)

12:00 PM

12:05 PM

12:50 PM

1:15 PM

12:00 PM

Attendees Join & Welcome Remarks

12:05 PM

Panel Discussion

12:50 PM

Audience Q&A

1:15 PM

Event Concludes

Attendees Join & Welcome Remarks

Panel Discussion

Audience Q&A

Event Concludes

Who's Attending

Select group of pharma marketing, corporate communications, PR, legal and medical affair leaders

Objectives

Learn how adding TikTok to your marketing playbook opens the door to creative, authentic content that truly engages
Connect with peers facing the same marketing and compliance challenges as you
Address your most pressing questions with our panel of experts

Nothing pairs better with the notes of a pharma discussion than a

complimentary bottle of red wine!

Reserve Your Spot Here

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By registering for this event, you give consent to have the event organizer (BDI) or sponsor (LiveWorld) reach out regarding event details or other offerings. You may opt-out at any time. *

Enjoy this event with a bottle of red wine on us! As soon as we confirm your spot at the event, we’d like to ship you this no-obligation, complimentary bottle of wine. If you’d like wine, please check this box and add your preferred shipping address below. Otherwise, leave blank.

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Sponsor

LiveWorld is a digital healthcare agency specializing in social media, creative, moderation, and technology solutions that drive engagement, change behavior and build brands. We provide consulting, strategy, and creative along with human agents, conversation management software, and chatbots for digital campaigns and social media programs. LiveWorld clients include the number one brands in pharmaceuticals, hospitals, and healthcare systems. Learn more at www.liveworld.com and @LiveWorld.

Organizer

Business Development Institute (BDI) is an award-winning event marketing agency specializing in producing invitation-only, thought leadership driven, custom events on the most impactful topics. BDI’s programs create an interactive peer learning experience while providing a rare networking opportunity for like-minded leaders over a fine lunch.

Goodbye Dr. Google, Hello Dr. TikTok

How Pharma Can Utilize the Fastest Growing Social Media Platform

Goodbye Dr. Google, Hello Dr. TikTok

How Pharma Can Utilize the Fastest Growing Social Media Platform

Thursday, April 7th @ 12:00 – 1:15 PM CT

Thursday, April 7th @ 12:00 – 1:15 PM CT

Join our discussion on generating content that strengthens brand loyalty, remains FDA compliant, and stays trusted by patients, caregivers, and HCPs.

Complimentary bottle of wine included!

Moderator

RishiKadiwar

Vice President, Strategy

Panelists

Lynn Pine

Vertical Manager Health & Pharma, Global Business Solutions

Dr. HeatherIrobunda, MD

DawnLacallade

Chief of Social Strategy, Pharma Practice Lead

Rebecca Lamboy

Associate Director, Worldwide Omni Channel Experience, Social Media Lead

Megan Brewer

Global Lead, Communications & Marketing

About the Content

Discussion Topics

Agenda (in CT)

Who's Attending

Objectives

Nothing pairs better with the notes of a pharma discussion than a

complimentary bottle of red wine!

Reserve Your Spot Here

Sponsor

Organizer

Follow us

Goodbye Dr. Google,
Hello Dr. TikTok

Thursday, April 7th
@ 12:00 – 1:15 PM CT

Thursday, April 7th
@ 12:00 – 1:15 PM CT

Rishi
Kadiwar

Dr. Heather
Irobunda, MD

Dawn
Lacallade