The amount of data created over the next three years is predicted to be more than in the past 30, consequently accelerated by the pandemic’s rapid production of new, digital consumer touchpoints [1]. This overloaded, fragmented data environment has led to silos, disjointed processes, and wasted budgets, resulting in an increased pressure — and potential inability — for marketers to generate reliable and predictable pipeline.

By unifying all critical faucets of B2B data under one roof, marketers can create a more intelligent go-to-market strategy that gives them back control. Smarter, streamlined data strategies allow organizations to spot opportunities earlier and progress them faster, convert spammy interactions into relevant engagements, and align sales and marketing teams to drive buying teams forward, ultimately gaining a competitive edge by being able to better identify, understand, and engage with customers and prospects.

Join our discussion on March 17th as we discuss strategies for molding a fragmented data environment into a seamless and personalized B2B buying experience that accelerates growth, generates pipeline, and establishes lasting customer retention.