Real Customers in Real-Time
Transforming CX with Personalized Data
Real Customers in Real-Time
Transforming CX with Personalized Data
Thursday, December 9th
@ 12:00 – 1:15 PM CT
Thursday, December 9th
@ 12:00 – 1:15 PM CT
Join our virtual discussion on how to overcome resistance to changing established processes, unite marketing and tech goals, and develop a more humanized customer experience.
About the Content
Digital transformation and widespread disruption are happening faster than ever, and customers are increasingly expecting more personalized interactions. For organizations lacking the technological architecture to harness data in real-time, it’s nearly impossible to interpret ever-changing consumer behavior, gain and retain customers, and stay ahead of the competition.
By leveraging machine learning tools and strategies that streamline and automate the surplus of existing data in real-time, brands can gather actionable insights that build a clear picture of the customer’s wants and needs. Integrating data agility, governance, and privacy best practices also ensures that teams create a data-driven, tailored customer experience.
Join us on December 9th as we discuss how to overcome resistance to changing established processes, unite marketing and tech goals, and develop a more humanized customer experience.
Discussion Topics
- Leveraging engagements like SMS, email marketing, and push notifications to reach customers where they are
- Eliminating data silos and ensuring quality and accuracy with good data governance
- Establishing a platform with effective processes and a unified framework to collect, manage, and prepare insights
- Developing customer-centric marketing strategies to enhance the overall product experience
- Implementing AI tools to capture, ingest, and refine individualized data
Agenda (CT)
12:00 PM
12:05 PM
12:40 PM
12:50 PM
1:15 PM
12:00 PM
Attendees Join & Welcome Remarks
12:05 PM
Panel Discussion
12:40 PM
Audience Q&A
12:50 PM
Interactive Roundtable Discussion
1:15 PM
Event Officially Ends
Attendees Join & Welcome Remarks
Panel Discussion
Audience Q&A
Interactive Roundtable Discussion
Event Officially Ends
Who's Attending
Select group of information technology, product, and digital marketing leaders from across the country
Objectives
- Walk away with a page full of notes on using real-time data to connect with consumers
- Connect with peers facing the same, real-life problems as you
- Ask our panel of experts your most pressing questions
Enjoy a wine on us!
As a thank you for attending, we’ll be sending you a $30 Hoppier code after the event to order a bottle of wine on us. If vino isn’t your fancy, feel free to donate the money to a charity of your choice.
Reserve Your Spot Here
Sponsor
Braze is a comprehensive customer engagement platform that powers relevant and memorable experiences between consumers and the brands they love. Context underpins every Braze interaction, helping brands foster human connection with consumers through interactive conversations across channels that deliver value quickly and continuously. The company was named a Leader in Forrester’s 2020 Mobile Engagement Automation Wave™ report and was recognized as one of Inc. Magazine’s Best Workplaces two years in a row. Braze is headquartered in New York with offices in Chicago, London, San Francisco, Singapore, and Tokyo. Learn more at www.braze.com.
Organizer
Business Development Institute (BDI) is an award-winning event marketing agency specializing in producing invitation-only, thought leadership driven, custom events on the most impactful topics. BDI’s programs create an interactive peer learning experience while providing a rare networking opportunity for like-minded leaders over a fine lunch.
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