The consumer’s desire to forge a connection to brands has grown throughout the past 2 years, creating challenges for brand owners to continue developing a robust visual identity and keep up with evolving trends. In a primarily digital world, consumers are not only seeking their favorite products, but also a sense of connection with brands that resonates beyond transactions.

By incorporating humanistic type and design elements, creative leaders can establish deeper connections that feel less corporate and more personal. Budding type trends such as variable fonts create a newfound depth and liveliness that evolve brand image into a layered personality, resulting in enhanced customer loyalty and a harmonization between brand identity and the consumer.

Join our discussion on November 4th as our industry experts explore type trends for 2022 that can humanize brand identity and establish deeper, more intimate customer relationships.