Bringing Brand Image to Life in 2022
Humanizing Visual Identity with Type Trends
Bringing Brand Image
to Life in 2022
Humanizing Visual Identity with Type Trends
Thursday, November 4th
@ 12:00 – 1:15 PM ET
Thursday, November 4th
@ 12:00 – 1:15 PM ET
Exploring type trends for 2022 that can humanize brand identity and establish deeper, more intimate customer relationships.
Panelists
Charles Nix
Fabiola Garcia
Navia Sharma
Rafael Tercarolli
Rita Dias
About the Program
Don’t miss the chance to attend our invite-only virtual event! Participants will enjoy:
- Networking with fellow creative, design, and brand leaders based in Canada
- Live Q&A with our moderated panel on type trends you can leverage in 2022
- A gift card to enjoy lunch on us
Agenda
12:00 PM
12:05 PM
12:40 PM
12:50 PM
1:15 PM
12:00 PM
Attendees Join & Welcome Remarks
12:05 PM
Panel Discussion
12:40 PM
Audience Q&A
12:50 PM
Interactive Roundtable Discussion
1:15 PM
Event Officially Ends
Attendees Join & Welcome Remarks
Panel Discussion
Audience Q&A
Interactive Roundtable Discussion
Event Officially Ends
Event Details
Date
Thursday, November 4th, 2021
Time
12:00 PM – 1:15 PM ET
Attendee Profile
Select group of creative, design, and brand leaders based in Canada
About the Content
The consumer’s desire to forge a connection to brands has grown throughout the past 2 years, creating challenges for brand owners to continue developing a robust visual identity and keep up with evolving trends. In a primarily digital world, consumers are not only seeking their favorite products, but also a sense of connection with brands that resonates beyond transactions.
By incorporating humanistic type and design elements, creative leaders can establish deeper connections that feel less corporate and more personal. Budding type trends such as variable fonts create a newfound depth and liveliness that evolve brand image into a layered personality, resulting in enhanced customer loyalty and a harmonization between brand identity and the consumer.
Join our discussion on November 4th as our industry experts explore type trends for 2022 that can humanize brand identity and establish deeper, more intimate customer relationships.
Discussion Topics
- Incorporating humanistic elements within type, color, and photography to energize brand identity
- Delving into notably successful trends such as variable fonts, touchable type, and lateral layout
- Examining the correlation between customer loyalty and a strong visual identity
- Intertwining customer perspective and preference into creative strategy
- Optimizing design to leverage customer experience across platforms
Reserve Your Spot Here
Sponsor
Monotype provides the design assets, technology and expertise that help you create beautiful, authentic and impactful brands that your customers will engage with and value, wherever they experience your brand, now and in the future. Our fonts and technologies are designed to enable creative expression and give brands a distinct global voice. Learn more at www.monotype.com.
Organizer
Business Development Institute (BDI) is an award-winning event marketing agency specializing in producing invitation-only, thought leadership driven, custom events on the most impactful topics. BDI’s programs create an interactive peer learning experience while providing a rare networking opportunity for like-minded leaders over a fine lunch.
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