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Future-proof Marketing Strategies for Growth
No Cookies, No Problem
Future-proof Marketing Strategies for Growth
Tuesday, September 14th
@ 3:00 – 4:30 PM ET
Tuesday, September 14th
@ 3:00 – 4:30 PM ET
How to rely less on third-party providers and more on direct customer relationships for more poignant, meaningful messaging
About the Program:
Don’t miss the chance to attend our invite-only virtual happy hour event! Participants will enjoy:
- Networking with a group of diverse thinkers
- Live Q&A with our moderated panel on the cookieless future, and how digital marketers can own their customer relationships
- A code to enjoy a happy hour on us
Agenda:
3:00 PM
3:05 PM
3:15 PM
3:55 PM
4:10 PM
3:00 PM
Attendees Enter Virtual Event & Welcome Remarks
3:05 PM
Video Networking in Breakout Rooms
3:15 PM
Panel Discussion
3:55 PM
Audience Q&A
4:10 PM
Breakout Networking Sessions
Attendees Enter Virtual Event & Welcome Remarks
Video Networking in Breakout Rooms
Panel Discussion
Audience Q&A
Breakout Networking Sessions
Event Details:
Date: Tuesday, September 14th, 2021
Time: 3:00 PM – 4:30 PM ET
About the Content
As the digital world goes cookieless, marketers should embrace the shift as an opportunity to own their relationships with their customers.
Marketers no longer need to rely on third-party providers and can instead focus on deepening their relationship with those who interact with their brand the most. By leveraging data and analytics to further understand their customers’ journeys and buying cycles, digital marketers can scale this insight to all customers, optimize their campaigns, and accelerate their growth.
At our September 14th event, we’ll discuss taking a proactive approach to cookieless marketing to develop more meaningful, long-term relationships with your customers.
Discussion Topics
- How customers and companies can effectively co-own customer data
- Gaining customer trust by proactively pivoting to zero- and first-party data
- Why traditional attribution strategies are too channel-focused, and how to get a better picture of the customer journey
- Distinguishing the selection effect from the advertising effect to drive informed marketing decisions
- Adhering to privacy and compliance concerns
Reserve Your Spot Here
Sponsor
“Bloomreach is the leader in Commerce Experience™
Our Bloomreach Experience Platform (brX) competes in three core categories: Engagement (CDP and marketing automation), Content (headless content and experience management), and Discovery (e-commerce search, merchandising, recommendations, and SEO).
We connect both customer data and product data to personalize all customer touch-points, leveraging our patented AI to recommend, predict, and segment. This empowers the marketer to create individual experiences, increase revenue, strengthen customer loyalty, and improve efficiency.
With a global footprint, Bloomreach powers over 25% of all e-commerce experiences across the US and UK, and supports 300+ global enterprises including Neiman Marcus, CapitalOne, Staples, NHS Digital, Bosch, Puma, and Marks & Spencer.
Our global network of certified partners includes Accenture Interactive, WPP, and market-leading commerce platforms. Learn more at bloomreach.com.
Organizer
Business Development Institute (BDI) is an award-winning event marketing agency specializing in producing invitation-only, thought leadership driven, custom events on the most impactful topics. BDI’s programs create an interactive peer learning experience while providing a rare networking opportunity for like-minded leaders over a fine lunch.
adobe.com