Each year, 300,000 new consumer products are launched, and 95 percent fail [1]. Organizations are lacking high-quality market research, resulting in failed investments, hindered brand reputation, and disconnected customers. 

By leveraging AI-powered insights that provide real-time, people-centric data, organizations can create more authentic and intimate consumer insights. Quality data generated by machine learning further allow market research teams to prioritize their target audience, creating the opportunity to make strategic decisions at every step of the brand lifecycle and subsequently transform their customer experience, product, and ultimately, industry. 

Join our discussion on September 29th as our industry experts share their thoughts on the ability of AI-powered insights to reshape the product experience and establish a more agile, consumer-centric approach to market research.