Loading Events

No Cookies, No Problem

Future-proof Marketing Strategies for Growth

No Cookies, No Problem

Future-proof Marketing Strategies for Growth

Wednesday, August 4th
@ 12:00 – 2:00 PM ET​
"The Standard," New York City

Wednesday, August 4th
@ 12:00 – 2:00 PM ET​
"The Standard," New York City

Discuss how to own your customer relationships over late afternoon bites with an Insta-worthy view of the NYC skyline

Moderator

TBA

Moderator

TBA

Panelists

TBA

TBA

TBA

About the Program:

Don’t miss the chance to attend our invite-only in-person event! Participants will enjoy:
  • Networking with fellow cybersecurity experts
  • Live Q&A with our moderated panel on ransomware defense strategies
  • A delicious lunch on us at VENUE

Agenda:

12:00 PM     

12:30 PM   

12:40 PM     

1:45 PM    

12:00 PM   

Reception, Meet & Greet

12:30 PM    

Welcome Remarks and Lunch Begins

12:40 PM     

Panel Discussion and Q&A with Attendees

1:45 PM  

Interactive Roundtable Discussion

Reception, Meet & Greet

Welcome Remarks and Lunch Begins

Panel Discussion and Q&A with Attendees

Interactive Roundtable Discussion

Event Details:

Date

Wednesday, August 11th, 2021

Time

12:00 PM – 2:00 PM ET

Attendee Profile

eCommerce, Retail, and Consumer Goods leaders

Location

The Standard
25 Cooper Sq, New York, NY, 10003

About the Content

As the digital world goes cookieless, marketers should embrace the shift as an opportunity to own their relationships with their customers.

Marketers no longer need to rely on third-party providers and can instead focus on deepening their relationship with those who interact with their brand the most. By leveraging data and analytics to further understand their customers’ journeys and buying cycles, digital marketers can scale this insight to all customers, optimize their campaigns, and accelerate their growth.

At our August 4th event, we’ll discuss taking a proactive approach to cookieless marketing to develop more meaningful, long-term relationships with your customers.

Event Site (1)
Event Site

Discussion Topics

  • How customers and companies can effectively co-own customer data
  • Gaining customer trust by proactively pivoting to zero- and first-party data
  • Why traditional attribution strategies are too channel-focused, and how to get a better picture of the customer journey
  • Distinguishing the selection effect from the advertising effect to drive informed marketing decisions
  • Adhering to privacy and compliance concerns
Event Site

Reserve Your Seat Here

Sponsor

Bloomreach Logo
“Bloomreach is the leader in Commerce Experience™ Our Bloomreach Experience Platform (brX) competes in three core categories: Engagement (CDP and marketing automation), Content (headless content and experience management), and Discovery (e-commerce search, merchandising, recommendations, and SEO). We connect both customer data and product data to personalize all customer touch-points, leveraging our patented AI to recommend, predict, and segment. This empowers the marketer to create individual experiences, increase revenue, strengthen customer loyalty, and improve efficiency. With a global footprint, Bloomreach powers over 25% of all e-commerce experiences across the US and UK, and supports 300+ global enterprises including Neiman Marcus, CapitalOne, Staples, NHS Digital, Bosch, Puma, and Marks & Spencer. Our global network of certified partners includes Accenture Interactive, WPP, and market-leading commerce platforms. Learn more at bloomreach.com.

Organizer

BDILogoFinal

Business Development Institute (BDI) is an award-winning event marketing agency specializing in producing invitation-only, thought leadership driven, custom events on the most impactful topics. BDI’s programs create an interactive peer learning experience while providing a rare networking opportunity for like-minded leaders over a fine lunch.

The Adobe family of companies would like to keep you informed with personalized emails about products and services. See our Privacy Policy for more details.

Please contact me via email.

By clicking “Submit” I agree that I have read and accepted the Terms of Use.

adobe.comadobe.com
Adobe Privacy Center
Adobe Privacy Policy

adobe.comadobe.com
Adobe marketing and advertising practices I Adobe
Adobe marketing and advertising practices

adobe.comadobe.com
Adobe Privacy Center
Adobe Privacy Policy

adobe.comadobe.com
Legal
Legal Terms of Use for Adobe products & services