Over the past year, B2B user expectations have been steadily catching up to B2C standards. Personalized campaigns, an active social media presence, and a seamless user experience are now expected of B2B organizations as well. However, many marketing teams were ill-prepared for the pivot to digital work, and their Martech stacks are in desperate need of an upgrade to provide added visibility, manage limited budgetary and workforce resources, and integrate with existing tools. To stay competitive in the industry, disparate marketing teams need to first prioritize establishing a frictionless internal system that is capable of meeting rising user expectations.

Now is the time for marketing leaders to encourage digital workplace resiliency. In light of the pandemic, proactive scenario planning is more essential than ever for organizations to be prepared for anything. At the same time, teams need a Martech stack in place that allows them to build confidence in their campaigns and integrate platforms they use every day to enhance internal communication and workflow.

During our panel discussion on June 22nd, we’ll discuss the significance of an effective Martech stack in equipping a flexible marketing team with systems that can scale and support growth in a digital environment.