For the past 14 months, we’ve all spent most of our work day on video calls, and people are burnt out from virtual meetings and events. Marketers and corporate communications leaders are facing the challenge of engaging audiences digitally, whether they’re prospects at a large customer conference or employees attending a company town hall. As we move into a hybrid work model, organizations have to consider how to equally engage registrants split between in-person and remote experiences. What are the secrets to creating fun and engaging events, regardless of format, that will create a lasting sense of community, and put an end to distracting multitasking? 

Going forward, what will the most engaging hybrid, virtual, and in-person events look like? Event marketers and corporate communications leaders have so many tools available to them, from polling to live chat to Q&A sessions. There’s also an unlimited number of customizable formats, especially with hybrid events on the horizon, and event organizers need to optimize content and engagement plans for each scenario.

With so many unknowns, it’s a pivotal time for experimentation in the events industry, and we can’t wait to hear your vision for the future of virtual engagement.