With eCommerce continuing to grow while brick and mortar sales shrink, businesses are constantly looking to optimize their digital commerce. Payments represent a major area of opportunity for many companies to deliver the customer experience consumers have come to expect and to create simpler, more secure processes for all aspects of handling purchases.

A robust payment optimization strategy allows companies to create a more frictionless journey for their customers, decreasing cart abandonment, increasing conversion rates, and improving overall customer retention. Meanwhile, savings can be achieved by reducing chargebacks, simplifying authentication, and minimizing fraud. Ultimately, payments optimization can be a key part of an organization’s eCommerce growth by allowing them to sell more, lose less, and save more through greater operational efficiency.

Join our expert panel as they discuss the payments tactics that can enable businesses to beat their current KPI targets for 2021.