How to Excel at Customer Engagement: Tech and Team Strategies that Define Ace Brands

How to Excel at
Customer Engagement:

How to Excel at Customer Engagement:

Tech and Team Strategies that Define Ace Brands

Tuesday, April 20th
@ 12:00 – 1:30 PM CT

About the Program

How to Excel at Customer Engagement: Tech and Team Strategies that Define Ace Brands is an invitation-only, video-based virtual event limited to marketing and customer engagement leaders from enterprises across the country who will convene with three goals in mind:

Learn from insightful conversations led by our moderated panel
Participate in interactive breakout room video discussions
Build meaningful new connections with a group of diverse thinkers

About the Content

Now more than ever, it’s essential for brands to find creative, authentic ways to engage with their customers digitally. While the absence of face-to-face contact can be challenging for marketers, outdated tech, siloed departments, and a lack of insight into the customer journey are the true hindrance to customer engagement. To overcome these challenges, marketers can learn from digital-first brands that are successfully structuring their organizations to support holistic customer engagement strategies. What, exactly, does “successful customer engagement” look like? In Braze’s 2021 Global Customer Engagement Review, they outline 12 cross-industry competencies to measure a brand’s sophistication on their Customer Engagement Index. The competencies fall under two categories—tech and team—and include channels, personalization, experimentation, and strategy. Braze defines “Ace” brands as leaders in customer engagement, brands that commit to data-driven optimization, cross-channel marketing, and collaborative team culture. During our event on April 20th, we’ll hear how our expert panelists have leveraged their tech and teams to increase customer engagement, leading to long-term, capital-efficient business growth.

Discussion Topics

Adopting best practices for cross-team collaboration and cross-channel messaging
Determining metrics to quantify success, such as session frequency and average revenue per user
Defining an “Ace” brand as one where customer engagement is lifecycle-centric
Understanding how tech can facilitate reaching your customers with relevant, personalized messaging
Industry-specific findings, like the fact that cross-channel engagement strategies can see a 3.9X increase in Customer LTV in the financial services sector

Moderator

James Conroy Customer Engagement Specialist
Braze

Panelists

Tyler Munson VP of Engagement Marketing, Marcus
Goldman Sachs

Patricia Spiller Vice President, Growth Marketing
Teladoc Health

Elizabeth Masanoff Head of US & Canada Merchant Growth & Engagement
Uber

Event Details

Date

Tuesday, April 20th, 2021

Time

12:00 pm – 1:30 pm CT

Attendee Profile

Select group of marketing and customer engagement leaders

Agenda

12:00PM Attendees Enter Virtual Event & Welcome Remarks

12:05PM Video Networking in Breakout Rooms

12:15PM Panel Discussion

12:55PM Audience Q&A

1:10PM Breakout Networking Sessions

12:00PM

Attendees Enter Virtual Event

& Welcome Remarks

12:05PM

Video Networking in Breakout

Rooms

12:15PM

Panel Discussion

12:55PM

Audience Q&A

1:10PM

Breakout Networking Sessions

Reserve Your Spot Here

Sponsor

Braze is a comprehensive customer engagement platform that powers relevant and memorable experiences between consumers and the brands they love. Context underpins every Braze interaction, helping brands foster human connection with consumers through interactive conversations across channels that deliver value quickly and continuously. The company was named a Leader in the 2019 Gartner Magic Quadrant for Mobile Marketing Platforms and was recognized as one of Inc Magazine’s 2019 Best Workplaces. Braze is headquartered in New York with offices in Chicago, London, San Francisco, and Singapore. Learn more at braze.com.

Organizer

Business Development Institute (BDI) is an award-winning event marketing agency specializing in producing invitation-only, thought leadership driven, custom events on the most impactful topics. BDI’s programs create an interactive peer learning experience while providing a rare networking opportunity for like-minded leaders over a fine lunch.