Now more than ever, it’s essential for brands to find creative, authentic ways to engage with their customers digitally. While the absence of face-to-face contact can be challenging for marketers, outdated tech, siloed departments, and a lack of insight into the customer journey are the true hindrance to customer engagement. To overcome these challenges, marketers can learn from digital-first brands that are successfully structuring their organizations to support holistic customer engagement strategies.

What, exactly, does “successful customer engagement” look like? In Braze’s 2021 Global Customer Engagement Review, they outline 12 cross-industry competencies to measure a brand’s sophistication on their Customer Engagement Index. The competencies fall under two categories—tech and team—and include channels, personalization, experimentation, and strategy. Braze defines “Ace” brands as leaders in customer engagement, brands that commit to data-driven optimization, cross-channel marketing, and collaborative team culture.

During our event on April 20th, we’ll hear how our expert panelists have leveraged their tech and teams to increase customer engagement, leading to long-term, capital-efficient business growth.